ITV revenue in September followed the trend set in August, again showing an increase on the previous year. At 136,852,237, September’s revenue was up 0.8% on 1990, and up 36.9% on August 1991. Amongst the individual contractors, Thames’ share of revenue lept by 0.44% points on one day extra, whilst LWT fell by 0.33% points… Continue reading TV Round-Up – September
The ITC has made two further trans- mitter sites available for Channel 5, which will increase its potential population coverage by over half a million viewers.The two sites, in Cheltenham and Gloucester , will increase the UK coverage of Channel 5 by 1% to approximately 74%. These sites will be the last additions to the… Continue reading Channel 5 Update
Advertising in Europe, an Advertising Association half-day seminar, took place at BAFTA yesterday.The seminar examined the possible effects of the advertising directives proposed by the European Commission and outlined the industry’s responses to these directives.The session was opened by Richard Wade, director general of the Advertising Association, who stated that advertis- ing is a key… Continue reading Advertising In Europe Seminar
The impending changes in the ITV line- up, as announced yesterday, will have a widespread effect on the sale of TV airtime.The trend of the past few years towards joint airtime sales houses is likely to accelerate, even within the coming months, and those winners who put in high cash bids may look to sales… Continue reading Implications For Airtime Sales
Yesterday’s announcement by the ITC of the Channel 3 franchise winners resulted in frenetic activity on the Stock Exchange, with share prices reacting quickly to the fates of the TV companies.LWT, one of the big success stories of the franchise round , saw its shares rise 53p to 198p. Granada, who also did well yesterday,… Continue reading Financial Effects Of Franchise Awards
Thames Television, TVam, TVS and TSW have all lost their franchises.TVS lost their franchise because their bid was too high, it has been announced by the ITC.Winners are Carlton, Sunrise, Meridian and West Country TV. BIDS *SUNRISE £34.61m TV-am £14.13m Daybreak £N/A *CARLTON £43.17m Thames £32.69m CPV-TV £45.32m *LWT £7.59m LIB £35.41m *CENTRAL £2,000 *GRANADA… Continue reading TV Franchise Winners
1 GRANADA WINS ON QUALITY2 TSW BIDS HIGH – BUT LOSES3 TV-AM STATEMENT4 THAMES’ RESPONSE
The ITC has awarded eight of the 16 licences to bidders who did not pledge the highest cash amount, and was not moved to invoke the exceptional circumstances clause.Of those incumbents that failed in their bids, TVS and TSW did so because it was felt that they could not sustain their programming proposals. “It did… Continue reading Commentary
Geers Gross defied the pessimistic pundits who see only doom and gloom in the advertising industry by reporting an increase in pre-tax profits of 97%, from £161,000 to £317,000 for the first six months of the year. The increase in profits was attributed to a change in commercial strategy and tighter financial controls. The company… Continue reading Geers Gross Profits
French agency Boulet Dru Dupuy Petit is believed to be providing backing for a new full service London agency, which will be managed by former Saatchi managing director Paul Bainsfair (who left the agency last week) and ex-GGT creative director Dave Trott. BDDP has been looking for a UK agency to invest in since its… Continue reading BDDP To Back UK Agency
