The Media Business is launching a direct marketing company, adding a below-the-line facility to their media research resources. Headed by Chris Brown The Media Business Direct Action company will aim to capitalise on developments in direct response advertising on TV; home shopping channels on cable and satellite for example.
Sunday Correspondent ad director, Rupert Miles, is to join Hatchette as publisher of the magazine Elle.
Murray Media’s Scottish Sunday tabloid launching next spring, is to be called the Sunday Scot. Editor of the new colour paper, Steve Sampson, said it will be “Scotland’s only true national paper, published, printed, produced and owned by Scots.” The Sunday Scot is hoping for a circulation of 250,000.
Ford of Europe has signed a sponsorship deal for Eurosport’s Ski Report. The Ford Ski Report is now entering its fifth year.
The government has dropped the controversial “contiguity rule” which would have prevented dual ownership of adjacent TV franchise areas, and has re-defined as large all areas except TSW, Border, Grampian, Ulster, Channel and Tyne Tees. Licence holders can now own up to one large and one small franchise plus 20% of a third licence and… Continue reading Government Rethink On TV Licences
ITV is expected to launch its long awaited marketing initiative next spring, and the ITV companies are now examining methods of researching and monitoring network promotions. As part of the new initiative, the ITVA will be targeting advertisers with case histories of successful TV campaigns. Fourteen marketing subjects will be highlighted through a series of… Continue reading ITV Marketing Push
Hamfield Publications have appointed WCRS (071-242 2800) to handle the £4m launch of TV Plus.
Lloyds Bank is to be the overall sponsor of BBC’s Young Musician of the Year competition. Lloyds only got credited on the Master Class series this year, but from 1991 Lloyds will be widely recognised as the sponsor of the whole competition. The BBC maintains that no sponsorship money will go towards production costs.
Granada Television (071 734 8080) has issued a new rate card, effective from 1 January 1991. There are very few changes on the new rate card, with all rates remaining the same. Cancellation penalties have been increased and Annual Volume Discounts have been introduced: Volume Discount: Discount £4,500,000 2.5% £7,300,000 5.0% £10,000,000 7.5% £13,500,000 10.0%
