8,000 professional men and women, aged between 25 and 64, with gross personal incomes of over £22,000 and/or with higher degrees, were interviewed during the period of September 1991 to July 1992 to surmise their reading habits.The study was carried out as the fifth Pan European Survey and analysed professional readership in 16 west European… Continue reading Fifth Pan European Survey Results
At last night’s MRG meeting IPC’s Liz Watkinson released the results of the second stage of the Media Values research, which was conducted earlier in the year by RSL.Following the initial research, which examined consumers’ relationships with different media and different types of magazines, a diary was filled in by 250 readers recruited randomly from… Continue reading MRG – Media Values Diary Research
The launch of the third Independent National Radio station, which is to be predominantly speech based, has been delayed until the spring of 1995.The Radio Authority, in a statement issued yesterday clarifying plans for the advertisement of new licences, said that the delay followed a “full consideration of the pace of development of Independent Radio.”… Continue reading INR3 Launch Delayed/New ILR Licences
The Association of Independent Radio Contractors, whilst supporting public financing for BBC radio, believes that the corporation should not provide programming that it believes is adequately provided by the independent sector.The AIRC has sent a statement to the National Heritage Secretary on the BBC Charter review, stating what it believes should be the roles of… Continue reading AIRC BBC/Independent Radio Statement
The response to Classic FM has been “excellent” so far, according to chief executive, John Spearman, speaking yesterday during a visit to the station by National Heritage minister David Mellor.He comments: “Classic FM is a popular radio station which will bring classical music to a much wider audience and research shows that there is great… Continue reading Spearman Plugs For Classic
Classic FM obviously dominated the radio industry during August, with programming details being released throughout the month in readiness for yesterday’s launch.Britain’s first national commercial radio station has received a mixed reaction but it will be several months before the station’s long-term popularity can be judged.The second national station Independent Music Radio is due to… Continue reading Radio Round-Up – August
The Sunday News & Echo appeared for the first time in Yorkshire newsagents last week, with promises from owner David Sullivan, that it would be an “old fashioned family newspaper” (Newsline 2/9).The paper was launched just weeks after Mike Glovers Yorkshire on Sunday, which started out as a success but rivals now claim that circulation… Continue reading News & Echo Hits Yorkshire
Circulation and readership figures for the latest periods are now available, and afford an opportunity to look at the individual and collective fortunes of the Women’s Weeklies (the ‘mature market’, excluding teenage titles).ABC data excludes Bauer’s two titles, which according to their own audited figures are currently the market leaders in this field.Only ‘Hello’ (ABC… Continue reading Womens’ Weekly Magazine Market Report
Qualities As with last month, 3 of the quality titles recorded year-on-year increases in their 6-monthly circulations. The Independent on Sunday rose by 4.8% to 390,000, the Sunday Times rose by 3.1% to 1,185,000 and the FT rose by 0.4% to 288,000.All the other qualities once again recorded losses notably the Observer, down 5.5% to… Continue reading Press Round-Up – August
Press reviews of Classic FMs first day were mixed this morning with varying headlines such as the Guardian’s “cheery, scrappy Classic FM” and “Teething troubles for bite – sized Bach” to a report in the Times which paints the station in very bright colours, saying; “yesterday’s broadcasting overture was undoubtedly played by a well-tuned ensemble.”Industry… Continue reading Classic Fm – The Morning After
