Silvio Berlusconi is in negotiation with Channel 5 Holdings, sole bidders for the C5 licence, in an effort to lay down conditions of agreement, allowing Fininvest to join the consortium just weeks before a franchise winner is announced.Investment from the Italian group could exceed £60m so Berlusconi is ensuring that his stake will lead to… Continue reading Fininvest Lays Down Conditions
Groups of 20-35 year old BC1C2D women from London and the Southeast were the interviewees for Gruner & Jahr’s latest survey into the women’s weeklies market. Evaluations in the study included editorial and advertising perceptions and examined the important role between the reader and her magazine.In the study differences between women’s weeklies were examined, how… Continue reading G&J Examine Women’s Weekly Mag Market
November 1st sees the launch of UK Gold the joint Thames and BBC archive entertainment channel broadcasting via the Astra satellite.Equity disputes allowing (Newsline 26/10), the channel will broadcast 20 hours a day of drama, soaps and comedy repeats drawn from the libraries of the BBC and Thames TV. There will be no sports, news… Continue reading Will The UK Go For Gold?
Channel 5 Holdings, the sole bidder for the new Channel Five TV station has come up with a seemingly revolutionary idea to transmit without the use of satellite dishes, decoders or subscription costs. The solution – to transmit via redundant radar frequencies – was masterminded by technical chief at C5 Holdings, Ellis Griffiths.Griffiths maintains that… Continue reading Channel 5 Consortium Finds Loophole
Media Week has revealed research into advertising budgets for 1993. They surveyed top agency executives and forecast a grim outlook for the coming year.Results show large numbers of job losses this year, with predictions for an even tougher year ahead. A main concern expressed in the survey was levels of undercutting in the industry, resulting… Continue reading Agency Outlook Survey
The latest NRS data is the first to include the new Computer Aided Personal Interviews (CAPI) system. The figures for April to September are based on a combination of the new CAPI method and the old pen and paper method. Data for July to September was obtained using the new CAPI system, while data obtained… Continue reading NRS April-September’92 Commentary
A review issued by Government advisors yesterday is attempting to set the record straight by examining the direct effect of tobacco advertising on the number of smokers in this country. The results speak for themselves, claiming that 7.5% of smoking could be prevented if the advertisements were banned.Government argument has always backed the notion that… Continue reading Tobacco Review Tells True Story
NRS have issued a bulletin (11) which seeks to clarify the rules and recommendations concerning use of the NRS data produced by the CAPI (Computer Aided Personal Interviews) methodology.1) Comparisons of titles based on latest available data:* Use CAPI data on its own if possible. (eg. All Adults Jul-Sep’92 for titles publishable on a 3… Continue reading NRS April-September’92: Bulletin 11
Although Classic FM is claiming that advertising sales have been going well since its launch in August, the sales team at the station has just been cut from nine to seven members, with two executives leaving this week.The economic slump seems to be affecting radio as much as all other media, with sales director Nigel… Continue reading Classic’s Decreasing Sales Division
Statistics issued by the Central Office of Information this week reveal a 15% decline in Government spending on advertising and promotions compared to last year. Turnover for COI Campaigns Group amounted to £98m for 1991/92, compared to £115.5m for the previous year. Advertising accounted for £83m, down £20m on 1990/91.
