Four European newspapers are to launch a display advertising package next January. The European Quality Newspaper package will offer a reduction for advertisers who take space on each of the titles. The papers involved are the Independent (UK), Le Monde (France), Suddeutsche Zeitung (Germany) and Corriere della Sera (Italy).
AGB (081 997 8484) has published a report containing sub-category universe data aimed at enhancing the annual BARB establishment data. TAPS (TV Area Population Statistics) includes data on interlaced age/class universes for housewives, adults, men, women and individuals, detailed house-wife universes (eg interlaced working status/age, interlaced presence of children/age/class) and ownership of TV equipment interlaced… Continue reading AGB Taps Report
The total number of homes connected to MTV by the end of September had reached 16,316,292, with 89,669 hotel rooms connected. This represents an increase of 7.6% on the previous month.… MTV has reached an agreement with national Soviet TV company Gostelradio which means that MTV programming will be available throughout the Soviet Union from… Continue reading MTV Penetration
Home Office minister Earl Ferrers was last night forced to withdraw the government’s amendment on impartiality (Newsline passim) after peers demanded more time for the consideration of the concessions granted so far. Peers had previously agreed to the concessions, which had satisfied the ITC. The amendment will be altered to emphasise that impartiality must be… Continue reading Impartiality Rethink
The Daily Mail yesterday launched a weekly magazine, Femail, to replace the daily Femail page. The 12- page colour pull-out section is printed on newsprint like paper and covers style, fashion and women’s issues. The launch is being supported by a TV and radio ad campaign over the next few weeks.The Daily Mail: 071-938-6000
The Broadcasting Bill’s amendment on impartiality was criticised by Lord Whitelaw yesterday as being “profoundly disturbing and very upsetting”. Speaking at a lobby meeting held by senior broadcasters last night he added his voice to those of other Tory peers, and broadcast industry representatives. Protest has been so strong it is thought that the Home… Continue reading Whitelaw Upset By Broadcast Bias Clause
Paul Bainsfair, managing director of Saatchi’s main London agency, resigned yesterday and leaves tomorrow. There is speculation that he may start an agency with ex-creative director of Gold Greenlees Trott, Dave Trott. Saatchis appointed Pete Watkins and David Kershaw to replace Paul Bainsford – they are currently two of the six chief operating officers at… Continue reading Saatchi MD Resigns/ US Sell Off
Mirror Group Newspapers has re-shuffled its ad sales department. Deputy managing director Roger Eastoe has taken on responsibility for marketing, publicity and promotion. Mark Pritchett, deputy group advertising director, has been promoted to group advertisement director.
The first re-vamped issue of the Clothes Show Magazine (071-490 1444) went on sale today (NewsLine 16/7). Redwood Publishing’s title, a spin-off from the TV series, was originally launched two years ago with a circula- tion of 130,000. Its relaunch coincides with the new TV series and has a 300,000 print-run with hopes of a… Continue reading Clothes Show Magazine Relaunch
Newspaper advertisement manager at the Observer, Sue Griffiths, is to become the first advertisement controller of publications taking on responsibility for the Money Observer, Seahorse, Jazz FM and 20/20.
