Chairman of Reed International, Peter Davis took exeption to John Blake’s speech, saying that is was out of date and ill-informed. He is looking to the past and not the present, claims Davis, and cites Sainsbury’s long standing successful magazine campaign as a case study which can crush his argument (Davis was previously assistant managing… Continue reading “I Wouldn’t Publish Magazines If..”
Research Surveys of Great Britain has carried out a study entitled “Radio in London: The Effect of Greater Choice on Listening Habits.”The study found that despite the increase in the number of stations in London, giving a greater choice to radio listeners, there has been only a a slight increase in multiple station listening.There are… Continue reading Radio Listening Habits In London
Oftel yesterday made “formal orders” under telecomms legislation requiring four cable companies to “remedy delays in completing their networks”. The four companies, with franchises covering Coventry, north-west Glasgow and Clydebank,Guildford and Westminster have been given new deadlines to meet, and if they fail to do so they could have their licences revoked. Oftel acknowledged that… Continue reading Cable Operators Reprimanded
The bi-monthly men’s magazine For Him has appointed Geoffrey Aquilina-Ross as new editor to replace Eric Musgrave. (Newsline 13/9)
Saatchi is continuing its moves to raise capital by selling its US agency McCaffrey & McCall and looking at ways of restructuring its £212m Euroconvertible preference issue.
Poor response from sponsors and broadcasters (particularly satellite TV stations) has led to the cancellation of the World Cup team snooker championship.
The value and volume of advertising accounts which moved agencies in the first nine months of 1990 shows a fall on 1989 according to a survey from Anthony Rau and Associates. 16% fewer businesses, encompassing 671 accounts billing in excess of £1bn, moved agencies. Categories which moved agencies more than the average were publishing, government… Continue reading Survey Of Account Moves
National Breakdown has signed a one year deal to sponsor Yorkshire Television’s regional weather bulletins The six-figure deal is part of a marketing strategy for a new service offering home repairs to householders.
IPC has produced special holiday ad rates for its women’s weekly magazines to coincide with its editorial programme running between December 17 and January 29. All rates are for a full page FM/NM: Chat: Col -£8200, Mono -£5700 Me: Col -£15800, Mono -£11100 Woman: Col -£17800, Mono -£12500 Womans Own: Col -£22100, Mono -£15500 Womans… Continue reading IPC Holiday Ad Rates
Invicta Radio has confirmed the launch of a new sales operation based in France and Belgium called Diamond Media. (Newsline 27/9) The operation is a three-way partnership between the French company Tops Medias, the Belgian company Winners and Invicta with each holding a one third stake. Diamond Media will sell for 9 stations in France,… Continue reading Invicta Confirms Sales House
