49% of Brits are willing to pay more for a brand that supports a cause which is important to them, according to a recent study by MediaCom.
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Prime members will be able to add individual subscriptions for a monthly fee, with channels including Discovery, Eurosport and ITV Hub+ – plus a list of much more obscure channels such as Hopster, Shudder and Heera.
The research, carried out by Mediavest Spark, also shows that one in 10 would be willing to pay more than £1,000 for a robot.
The former director of data and industry programmes for the IAB will act as an advisor on issues such as viewability, brand safety and ad fraud.
GroupM, the world’s largest media buyer, has warned that the media industry must do more to measure total audiences as they fragment across different screens and platforms.
Pattison will lead a number of change programs to support group and agency structures, talent and leadership development, culture and diversity, as well as WPP’s horizontality strategy.
As Rajar releases its latest figures for the UK radio market, Carat, MC&C and Total Media reflect on the results.
If no news is good news, then April was a good month for national newspapers – with no significant changes to report.
A 7.8% increase in web traffic meant more than 2 million people visited express.co.uk each day in April, according to the latest ABCs.
In total, 32 million people now tune in to radio via a digitally enabled receiver – DAB, digital TV or online – each week.