Online brand safety concerns have contributed towards a downgrade in GroupM’s latest ad forecast, with growth in the pure-play internet category revised down by -4%.
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A slowing economy, gathering inflation, and political uncertainty over the mid-year elections and upcoming Brexit negotiations have all contributed to a hefty decline in UK adspend growth, according to Zenith’s latest forecasts.
MEC’S UK CEO, Jason Dormieux, will take on the role of CEO of the new combined MEC and Maxus agency in the UK when it launches in January 2018.
Advertisers in the media and entertainment category are most confident about seeing growth this year – closely followed by advertisers in pharmaceuticals and healthcare – according to new research from Zenith.
Currently printed in a European-style Berliner format, the move will take effect from July 13.
Both the Daily Telegraph and The Times increased their daily circulation by 2.5% period-on-period in May, while i was up 1.2%.
Publisher Haymarket said the move is “designed to enhance Campaign’s digital and print package to cater to the needs of today’s global creative marketers.”
The pay-TV and broadband rivals will add Virgin’s 3.7 million homes to the AdSmart network, giving total access to more than 30 million targetable TV viewers in the UK and Ireland.