Data released today by the Advertising Association/Warc shows UK advertising spend grew at its fastest rate for three years in Q2 2014, with growth of 8.5% year on year (YoY) reaching £4,515 billion.
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Monday evening brought a deluge of soapy froth and gritty thrillers to the nation’s TV screens, with the prime time festivities kicking off with a (relatively) quiet trip to the peaceful Yorkshire village of Emmerdale at 7pm.
Amazon’s entry into the dongle market will see it offer content from services including Netflix, Prime Instant Video, Hulu, Spotify and Pandora for $39.
Adobe and Nielsen have announced a new partnership that is expected to deliver the industry’s first comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps.
Strictly Come Dancing (6:30pm) proved yet again that Saturday audiences crave light and frothy action over convoluted reality drama.
Following MediaTel’s Automated Trading Debate, Lindsey Clay, CEO of Thinkbox, cements her views on the idea that TV advertising could, like other media, go programmatic.
As the categories open for nominations, Newsline spoke with chairman of the judges, Richard Marks, to find out what the awards are all about, how to enter and what the judges will be looking out for.
AMC Networks is responsible for popular programmes including The Walking Dead, Mad Men and Breaking Bad.
YouView has added a new BBC iPlayer and Connected Red Button service to its line-up, giving customers access to a range of new content from the BBC.
Hill takes over from Neil Mortensen, who is leaving Thinkbox to become director of planning and research at ITV.
