Monday night saw a brand new week of TV, peaking with the first proper night in the jungle for ITV’s desperate celebrities.
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The chairman of Karmarama has warned that the “art” of advertising will be lost amidst a new landscape dominated by technology, algorithms and big data.
Clients and agencies say brands might have learned to be better listeners, but often what they hear is selective – and it can cost them business.
Friday night saw the UK’s most famous and semi-familiar faces gather together to use their heightened powers of self-promotion for the good of charity, as another night of annual Children in Need bizarreness got under way.
The world is changing and search is soon to be usurped. Here, Andrew Delamarter, director of search and inbound marketing at Huge, gives us a taster of what’s to come.
The ASA’s chief executive, Guy Parker, has said that rather than stifling campaign freedom, regulation is forcing advertisers to be more creative.
Richard Marks, research director for asi, reflects on the main themes of the 2014 TV and Radio Symposium – and wonders whether 15-24 year-olds will inevitably end up just like their parents…
Wednesday night’s main event saw supposed capitalist overlord The Right Honourable Lord Sugar return with his hoard of overzealous minions as they gathered together for another round of daft marketing decisions.
Gary Kakoulli joins the London-based Business Insider team from the Financial Times, and will be responsible for brand partnerships and mobile advertising revenue.
The transaction will combine Yahoo’s premium desktop and mobile video advertising inventory with BrightRoll’s programmatic video platform and publisher relationships to bring “substantial value” to advertisers.