“Innovation has been driven by broadcast channel brands for the last ten years, now it will come from the set top box operators,” said Nigel Walley, managing director of Decipher, at the asi European TV Symposium in Madrid.
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In what was one of the highlights of Media Playground, Torin Douglas interviewed Ashley Highfield, the ex-BBC man now trying to turn a print business that started life in 1767 into a mobile-first operation.
Tuesday night saw the return of BBC One’s grim and challenging missing child drama The Missing (9pm), as James Nesbitt’s bereaved father continued the search for his misplaced five-year-old son across two separate time lines.
Everyone knows there is a perfect fit of mobile and OOH working together – the challenge is realising this in a way that genuinely works for clients, writes Ged Weston.
The Media Research Group epitomises collaboration, says Frances Sheardown – and we should celebrate that fact at next week’s MRG conference.
Brands that have embraced the fast-paced world of digital technology and social media are “falling victim to short-termism”, the chairman of Karmarama has said – and it could set them up to fail in the long run.
From today, existing Netflix subscribers will be able to log in to the player by entering their username and password using the YouView remote control.
Ashley Highfield has met with BBC director general Tony Hall and James Harding, the Corporation’s head of news, to try and map out a “collaborative” approach that will see a “two-way flow of traffic” that benefits both parties.
With two billion pieces of user generated content created every day, can brands turn this to their advantage and save on time and costs in the process?
Last night saw ITV kick off a fresh week of telly by allowing Grantchester’s ‘hip’ crime-solving vicar Sidney a chance to let his hair down and put aside his killer-hunting instincts for just one night.