In an industry first, BARB, the TV audience measurement body, has announced that it is now able to capture viewing data from tablet devices – including both iPad and Android.
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Marketing measurement – and consequently insight – has failed to keep pace with technology, but we’re close to closing this potentially dangerous mobile blind spot, says Experian’s Giles Longhurst.
A total audience of 5.5 million viewers tuned in for the three and a half hours of coverage, resulting in a 26% share.
TiVo Mega has the equivalent of 26,000 hours of standard-definition, or 4,000 hours of high-definition recording space – 30 times the capacity of most cable and satellite DVRs.
The free-to-download issue is made up of 105 pages of luxury editorial focusing on upcoming autumn/winter trends and will run 24 hours ahead of the printed edition.
The launch further extends Sky News’ presence in the US while giving its UK viewers a new option for accessing live and on demand news coverage.
The online listening platform run by the BBC and commercial radio has unveiled a prototype car adapter which turns FM radios into DAB receivers.
Mike Goldsmith, former head of content strategy at Future UK, has been appointed as digital product director, where he will have an “initial special remit to deliver a world class mobile product.”
The UK’s largest Asian commercial radio station, Sunrise Radio, has today announced that Tony Lit is to become its new managing director.
Sunday brought the dawn of yet another long-running gaudy reality show as Sir Bruce Forsyth stopped by the inauguration of Strictly Come Dancing.