The CEO of Xaxis EMEA, Caspar Schlickum, has defended the way his business operates, but others argue clients are not getting value for money.
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Monday night saw ITV unleash a brand new twee regional detective series upon the TV schedule, with 9pm seeing fans of light-hearted murders descend upon Grantchester.
The BBC has announced that it is to increase the availability of content from the current seven days to 30.
As programmatic trading picks up speed, it’s sink or swim for a number of agencies; so which will come out on top in an industry that is evolving at an ever-increasing rate?
The boss of Publicis’ ad tech solutions business says that the entire procurement model is in disarray and forces media agencies to buy cheap, low quality and high risk inventory from online “cesspools” filled with ad fraud.
VIDEO: Advertisers and agencies need to stop fishing in the “cesspools of inventory” if online ad fraud is to be tackled effectively, according to VivaKi’s Marco Bertozzi.
New research from AOL, unveiled on Monday at MediaTel’s Automated Trading Debate, shows strong evidence that the rise of programmatic trading will serve to enhance creativity and storytelling across the advertising industry.
While The X Factor’s earlier 8pm performance on Saturday certainly saw an improvement, the tears and forced drama was over shadowed by the BBC’s sequinned secret weapon.
With the most detailed information on viewer shopping and lifestyle habits you could wish for, Tesco’s Clubcard TV once looked like a strong advertising proposition. Where did it all go wrong?
In an effort to increase marketplace transparency in the US, 4A’s, ANA and the IAB have announced plans to create a cross-industry accountability program designed to fight ad fraud, malware and the piracy of intellectual property.