Advertisers are questioning programmatic transparency, but is all this debate detracting from their advertising strategy, asks Martin Kelly, CEO and co-founder of Infectious Media.
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Despite a little contained disruption from ITV, BBC One led Thursday night’s viewing with a sturdy and dependable line-up of an age-old soap and one of those patronising and mind-numbing consumer shows fronted by Gregg Wallace.
EE has announced its commitment to investing £1.5 billion between now and 2017 as part of a new manifesto designed to tackle the UK’s changing digital infrastructure.
The alliance follows the intended acquisition by Kantar parent WPP for a substantial equity stake in comScore.
The latest ABC release for the July – December 2014 period charts all the trends for the print magazine market. Here is Newsline’s overview – with links to full articles for each market.
FremantleMedia has taken a 25% stake in Corona TV, as it looks to “build its scripted pipeline” and attract international co-production funding.
The winners of the inaugural Mediatel Media Research Awards were led by Sky Media, which took the Grand Prix along with Best Media Research Tracking Project for Sky AdSmart.
Last night Channel 4 launched a new fixed rig camera set-up, this time inviting the nation to gawp at a bunch of four year olds in a nursery.
Follow @MediatelNews for live updates or pay Newsline a visit later today to see who won.
Sky won the lion’s share, taking five of the seven packages of matches made available, whilst BT won the remaining two.