The rise of mobile advertising and social media, and the transition to programmatic buying of digital display, will help the global advertising market grow 5‐6% a year, over the next three years, according to ZenithOptimedia.
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Following Channel 4’s announcement that it is to start programmatically trading ads next year, TubeMogul’s managing director, Nick Reid, says more broadcasters need to follow suit.
The IPA has announced that Tom Knox, chairman of DLKW LOWE, will succeed Ian Priest as president of the IPA in March 2015.
Dennis Publishing has bought three titles from Immediate Media – CrossStitcher, Cross Stitch Collection and Your Family – that will see the publisher expand its portfolio into craft and history sectors.
Films purchased on a BT TV YouView or Vision+ set top box will also be available for customers to watch on smartphones, tablets or PCs at no extra cost.
Sky has agreed to sell a controlling stake in its online betting and gaming business, Sky Bet, to CVC Capital Partners in a deal worth £800 million.
On Tuesday Mindshare donated 900 hours of client time to tackle briefs on behalf of three charities that find it hard to attract marketing. Time for others in adland to do the same?
The move will see Tempero’s business integrate into the European arm of ICUC, Dentsu’s social media moderation and management agency.
Wednesday night saw the hits keep coming for Lord Sugar’s band of merry marketers as the tenth series of The Apprentice (9pm) continued to slog it out with ITV’s runaway jungle hit.
New research from Parks Associates reveals that 10% of US broadband households purchased a streaming media player or stick in the first three quarters of 2014, with Google Chromecast overtaking Apple TV.