As Decipher launches its Wave 5 Mediabug research, Matt Walters, senior consultant, talks us through the competition in the electronic sell-through (EST) market.
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On Thursday, John Lewis sent the world into a social media frenzy as it launched its much-anticipated 2014 ad starring a penguin called Monty – so what do our advertising gurus make of the retailer’s latest festive production?
Thursday night saw two ‘niche’ period dramas go head-to-head in a prime time confrontation, with both ITV and BBC Two offering up explosive series finales.
BBC Store is set to launch in March 2015 and will be headed up by former Virgin Media and BT executive, Jonathan Green.
Dentsu Aegis Network has reached an agreement with the principal shareholders of mobile agency Fetch to acquire an 80% stake in the company – with an option to take 100% at a later date.
Christmas appears to be turning us all into Pavlovian consumer drones – with this week’s winner coming out on top with a festive offer too good to refuse…
As EE launches its new TV service, a senior consultant at Decipher says the firm now has the opportunity to integrate its mobile/broadband customer data with EE TV usage data – can it break new ground in the UK?
Standards of measurement as much as technologies seemed to be the challenge for the research bosses at the asi European TV Symposium, as they considered the key requirements for audience measurement across all platforms.
Research released today by the Internet Advertising Bureau UK (IAB) shows the increasing role that mobile and tablets play with traditional media – with 81% now visiting the internet via an app or browser daily.
Last night brought the latest instalment from Alan Sugar’s uncomfortable comedy show The Apprentice (9pm), with the fifth episode continuing to expose all the remaining contestants for the clueless oxygen thieves that they are.