Millward Brown Vermeer will work with global CMOs and brands to help drive marketing strategy and brand-led business growth.
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In 2013 a drop of 8.4% was recorded across display and classified, while a decline of 6.2% is expected in 2014, with display faring slightly better than classified.
Dobson, who joined the company in January 2014 as its non-executive chairman, extends his responsibilities to drive business growth on an international scale, working alongside CEO James Aitken.
Monday night once again brought a bevy of FIFA World Cup 2014 action but only one singular game managed to make any kind of impact as the nation’s three favourite soaps managed to outperform the footballing frenzy.
The plethora of over-the-top on-demand TV businesses has been talked up as a threat to ‘traditional’ TV since the early 1990s, writes David Brennan. But maybe – finally – the threat is beginning to become significant…
A High Court has ruled that YouView infringes a trademark owned by independent telecommunications company Total Ltd., meaning that YouView could be forced to change its name.
With the weekend schedule cluttered with FIFA World Cup 2014 action, it was no surprise to see the much awaited début of the England team come out on top, even if the squad didn’t actually manage to defeat Italy.
A new study charting the concerns of UK media owners has revealed that programmatic is considered the most important factor to ensure their future business success, closely followed by content marketing.
The four hour event pulled in an average audience of 8.1 million viewers, with just over 2 million of these enjoying the opening celebration and the intense game in HD.
Following the lead of Apple, retail experts have said Britain’s ailing high street shops should swap traditional customer service with ‘customer experience’ to ensure long-term survival.