The hope is the ABC report and certificates will help the industry to better understand viewability products and compare their capabilities – allowing agencies and advertisers to make “more informed” purchasing decisions.
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A new study reveals that 83% of UK women will “embrace” connected technology and actively use it in daily life.
Just because we can put advertising everywhere doesn’t mean that we should, says ISBA’s Bob Wootton.
Steve Unger will replace Ed Richards and step up as acting chief executive at the end of the year.
Pay TV adoption in Germany and the UK has reached 86% and 78% of broadband households, respectively, according to new research from Parks Associates.
According to a new industry census, digital marketing managers are operating in under-resourced departments that often work in silos, and it’s negatively impacting their work.
After dominating for two days running, last night night saw rival broadcasters breathe a sigh of relief as a friendly international match pushed ITV’s I’m a Celebrity… Get Me Out of Here! out of the schedules for the night.
To ensure success within today’s communication channel, it’s imperative to be relevant and personal. The best way to do this is through data mining and activation, says Yieldr’s Joseph Vito DeLuca.
James Burr, head of consultancy at Experian, says a deeper understanding of customers will soon be achieved as marketers embrace cross-channel marketing to its fullest.
In the same period, subscriptions are expected to top 6.1 billion, according to the latest Ericsson Mobility Report.