The IPA’s annual survey of employment trends in media, advertising and marketing agencies, published today, shows a 7% increase in overall employee numbers.
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The Content Marketing Association (CMA) last night revealed the winners of its fifth annual International Content Marketing Awards, with Seven, Smoke Creatives and Red Bee Media just a few of those that walked away with gongs.
Smart watches and connected entertainment devices, including game consoles and streaming media devices, will be the most popular gifts for the festive period, according to new research from Parks Associates.
Fru Hazlitt, managing director of ITV commercial and online, has stepped down from her role after almost five years at the broadcaster.
Thursday night brought the second ever clash between two of terrestrial telly’s big hitters as BBC One’s boardroom farce once again went head to head with ITV’s itchy jungle histrionics.
Despite industry reservations, AudienceScience’s Natalie Mazer argues that TV should embrace programmatic sooner rather than later.
The relationship between advertisers and vloggers has been called into question following a complaint from a BBC journalist that has seen the ASA ban a string of YouTube videos featuring Oreo biscuits.
The TV viewing nation was given sweet relief from Kendra Wilkinson’s jungle anxiety in I’m a Celebrity…, with ITV replacing the big budget reality mayhem (and most of the evening schedule) with some good old fashioned football.
Twitter, Global Radio, Telegraph.co.uk and Microsoft were just some of the winners awarded at the IPA Media Owner Awards on 25 November
Figures released by publisher News UK reveal that Sun+, which went behind a paywall in August last year, currently has 225,000 paying subscribers.