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The bizarre handling of such a hot topic saw the audience fall by 23% night on night, with a total of 2.7 million viewers watching.

The Q2 2014 IPA Bellwether Report, published today, reveals that marketing budgets continued to be revised up for the seventh successive quarter – the longest period of continuous growth in the survey’s 14-year history.

The current managing director of Metro UK, Steve Auckland, has been named as the new chief executive of ESI Media – owner of the London Evening Standard, Independent titles and local TV channel, London Live.

Why was the BBC able to average more than 12m viewers compared with ITV’s 2.9m during the World Cup? The answer is more complicated and far reaching than you might think, writes Raymond Snoddy.

The ad, which features Tom Hiddleston playing a suave villain driving a Jaguar F-Type, raised the issue of whether it encouraged unsafe driving and was therefore socially irresponsible.

An industry expert has suggested the new channel will allow Sky to “quarantine” the Champions League games from the Premier League and other sports rights so its disappearance is “less obvious” when the rights end next May.

Jo Baldwin, Bauer’s former digital commercial director of radio, will take up the role with immediate effect and will be responsible for leading increased digital and commercial opportunities across the company.

Involving 60 homes in London over a six-month period, the trial is to become the first substantial test of a meter design.

As Germany took the 2014 World Cup title in an extra-time win against Argentina, broadcasters around the world joined in celebrating an outstanding set of results for TV viewing from the tournament.

The Marketing Contradictionary highlights and explains common advertising and marketing terms on websites, blogs and online publications.