Have World Cup advertisers alienated a huge proportion of football fans by making ads that don’t engage women?
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Monday saw TV viewers being treated to a second consecutive football-free day, with normality returning for a short while as the nation’s top soaps battled it out for ratings dominancy.
Global sporting events and a recovery in recruitment advertising see upward revisions for Q2 adspend in the latest expenditure report from AA and Warc.
Pay TV subscribers are continuing to grow as providers embrace multi-screen services to offer subscribers more viewing options, according to informitv.
Out-of-home media company Kinetic has announced that it is making a number of changes to its senior planning team with immediate effect.
A new YouView study reveals the influence that Facebook and Twitter have on the nation’s TV viewing, and how Brits are using the platforms to discuss – and avoid talking about – their favourite shows.
Johnston Press’ chief commercial officer, Neil Jones, is to leave the regional publisher, with immediate effect, after just five months in the role, Newsline has learned.
Samsung has announced that it will be discontinuing the sale of plasma televisions at the end of 2014, and instead focusing on ultra-HD and curved TV models.
Speaking at Thinkbox’s Big Think event on Thursday, Laurence Green, founder of creative agency 101, warned advertisers of the risks of focusing too much on short-term results and forgetting the value of long-term advertising.
During Q1 2014 there were 4.6 million new subscriptions, taking the total number of subs to 100.9 million.