Digital advertising is evolving at an alarming rate, writes Microsoft’s Owen Sagness, but so is the behaviour of consumers – so how are brands meant to keep up?
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Despite the growth of programmatic trading, most UK advertisers remain uncertain about real-time advertising (RTA), according to a new ISBA survey.
Mobile video continues to gain importance for publishers as smartphone and tablet consumption grows, according to new research from Ooyala.
Would England be able to beat Italy in the social media stakes?
Tuesday night saw a young Inspector Morse tasked with bolstering ITV’s defences as BBC One held on to the audience magnet with coverage of FIFA World Cup 2014 for the third night in a row.
Videos featuring cars and animals are most likely to engage UK online video audiences, according to new research from technology firm Coull.
Tablet owners are significantly more likely to use over-the-top service apps such as Netflix, than those offered by both TV networks and operators, according to The Diffusion Group.
Millward Brown Vermeer will work with global CMOs and brands to help drive marketing strategy and brand-led business growth.
In 2013 a drop of 8.4% was recorded across display and classified, while a decline of 6.2% is expected in 2014, with display faring slightly better than classified.
Dobson, who joined the company in January 2014 as its non-executive chairman, extends his responsibilities to drive business growth on an international scale, working alongside CEO James Aitken.