More Industry News articles

Clients and agencies say brands might have learned to be better listeners, but often what they hear is selective – and it can cost them business.

Friday night saw the UK’s most famous and semi-familiar faces gather together to use their heightened powers of self-promotion for the good of charity, as another night of annual Children in Need bizarreness got under way.

The world is changing and search is soon to be usurped. Here, Andrew Delamarter, director of search and inbound marketing at Huge, gives us a taster of what’s to come.

The ASA’s chief executive, Guy Parker, has said that rather than stifling campaign freedom, regulation is forcing advertisers to be more creative.

Richard Marks, research director for asi, reflects on the main themes of the 2014 TV and Radio Symposium – and wonders whether 15-24 year-olds will inevitably end up just like their parents…

Wednesday night’s main event saw supposed capitalist overlord The Right Honourable Lord Sugar return with his hoard of overzealous minions as they gathered together for another round of daft marketing decisions.

Gary Kakoulli joins the London-based Business Insider team from the Financial Times, and will be responsible for brand partnerships and mobile advertising revenue.

The transaction will combine Yahoo’s premium desktop and mobile video advertising inventory with BrightRoll’s programmatic video platform and publisher relationships to bring “substantial value” to advertisers.

Vodafone has announced that it will launch broadband and TV services in the UK in the spring, according to various reports.

The findings of the neuroscience-based research conclude that the general industry view that it is the platform that drives behaviour, rather than the content, should be called into question.