BBC’s Breakfast (6am) show somehow managed to remain unsullied by the flashy commercial experience on the other side.
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Following in the footsteps of companies such as Netflix and Amazon, the move marks Yahoo’s first steps into the digital video market.
Suzy Young, data and journals director at Warc, examines the findings of the latest Advertising Association/Warc Expenditure Report – kicking off with a focus on the long-term changes felt by the ad industry.
In place of a straight-laced Anna Ford and David Frost, viewers were instead treated to a line-up of friendly chit chat, news and reassuring facial expressions.
The relationship between social media and TV viewing has come under scrutiny by NBCUniversal’s Alan Wurtzel, who has said that the likes of Twitter and Facebook are not yet game changers able to influence television viewing.
The latest Advertising Association/Warc Expenditure Report forecasts predict growth of 5.5% in 2014 and 6.5% in 2015, taking UK adspend past £20 billion for the first time in 2015.
Jones, who has been leading the company since November 2013 in her role as chief operating officer, is promoted effective immediately.
ITV’s breakfast slot kicked off a new era today as Susanna Reid – poached from BBC breakfast – launched the much-anticipated Good Morning Britain.
On Channel 4, Lester Nygaard’s (Martin Freeman) world continued to close in around him as an idealistic young cop started to poke around the recent deaths in the sweet little Minnesota town featured in Fargo (9pm).
Set to deliver “unique and bespoke football statistics and analysis” directly to users’ desktops and mobiles for free, The Equaliser is pitched as a new and better way to serve football news and statistics.
