Jason Mawer, who joined the company as digital director in 2012, will oversee print and digital sales, creative solutions and partnerships.
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Channel 4 was still busy picking apart the carcass of that bloke from the car park at 9pm, as Richard III: The New Evidence (9pm) discovered that the 15th century was generally a hotbed of good times.
The latest Video Monetisation Report from FreeWheel reveals that video views and ad views were both up 28% year on year.
Despite the rapid rise of VOD services such as Netflix, and the suggested cannibalisation of linear TV, 80% of Americans prefer to watch television on a traditional set, according to new research from BroadStream Solutions.
New research from youth insights consultancy Voxburner reveals the lasting impact of brands at the World Cup among UK 16-24 year olds,
Last night’s instalment gave viewers one of those episodes where the researchers struck gold, slowly revealing a dramatic and sorrowful tale of a family torn about by circumstance and tragedy.
Growth in the world economy slowed a little in 2013, alongside advertising, recording a modest 3.5% increase in measured global ad investment to stand at $11 billion, according to the latest ad forecast from GroupM.
The commercial panel will consider business models; the thrust for platform data (and the future of NRS); the progress and implications of the planned trading system, PATS; data and tablet ad effectiveness.
The second episode of freshly relocated The Great British Bake Off (8pm) continued to attract an impressive prime time audience, even if viewers were down slightly on last week’s BBC One début.
In an effort to “support the desires” of its 16-24 year old female audience, the monthly printed magazine, which launched in 1978, will move wholly online where traffic has increased 46% over the past six months.