BSkyB television subscribers were up 74,000 in the three months to March, according to the company’s latest financial report, released today. However, growth in customers signing up for Sky broadband dropped by more than a third.
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Global pay-TV subscribers increased over 5% in 2013 to reach 901.1 million, according to ABI Research
In the third of our exclusives articles examining the latest AA/Warc Expenditure Report, Suzy Young, Warc’s data and journals director, looks at how mobile devices have impacted marketing budgets over recent years.
The first online kitemarks have been awarded today to nine companies that meet industry-agreed standards to reduce the risk of ads being served next to inappropriate or illegal content online.
Facebook has launched a new advertising network that will serve ads to third-party mobile apps – the first time that the social media giant has helped app developers monetise “in a serious way on mobile.”
Last night BBC One’s Panorama (9pm) helped traumatise the midweek prime time audience with its latest shocking expose on some particularly worrying care facilities.
Paxman told the BBC of his decision last summer, but with the appointment of a new editor and following the Jimmy Savile scandal, agreed to stay to help the new team bed down.
Lumping tablet and smartphone reporting into ‘mobile’ is frustrating, but the success of tablets as a platform in their own right will hopefully see things change this year, says InSkin Media’s Dominic Tillson.
According to analysts, BSkyB lost approximately 5,000 TV subs between December 2013 and March 2014 – the first quarterly fall since 1999.
In the second of our exclusive articles digging deeper into the latest Advertising Association/Warc Expenditure Report, Suzy Young, Warc’s data and journals director, looks at the resilience of the traditional TV spot.