At this year’s IBC, broadcasters admitted that they were rubbish at innovation – but they’re doing themselves down argues Raymond Snoddy, who cites a whole host of reasons why they’re wrong.
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This week’s winning press ad has smashed all norms for its engagement rates – but remains a controversial campaign for movie lovers…
In a sign that we are becoming increasingly worried about privacy, a new study has revealed that more than one in three people who have used an app have deleted it because they think their data is being overused.
Based in Boston, privately held Nexage automates the buying and selling of mobile advertising and will help meet the agency and advertiser demand placed on Millennial Media to provide a full programmatic marketplace.
Helen Nassey joins ISBA from Quidco, and will be responsible for media relations, content creation and digital channels.
Tuesday night saw the BBC offer up an automotive-themed evening across both terrestrial stations, with the launch of a brand new dark drama series anda documentary about a motorway.
Metro has announced a three-month partnership with Google Play to create a brand new double-page feature which will run every Wednesday in the recently launched entertainment section, Scene.
Starbucks, Cadbury, Channel 4, Rimmel, Estee Lauder and Waitrose are to become the first brands to roll-out advertising across UK Instagram feeds.
AppNexus, the real-time online ad platform, is to acquire Xaxis’ ad-serving technology as part of a strategic deal to boost WPP’s programmatic offering, it has been announced.
Jason Mander, head of trends at GlobalWebIndex, looks at how TV viewing habits are changing across the globe.