MacLachlan, who joins Fetch from mobile technology agency Red Ant, has previously worked with clients including eBay, Skype and Groupon.
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Aligning TV’s mass reach with online video’s mass addressability, you create a modern multiplier for advertisers, says Videology’s head of global TV strategies, Rhys McLachlan.
Dedicated to the broadcaster’s British drama, ITV Encore is to become ITV’s first new channel in eight years, with other scheduled programmes including Mrs Biggs, The Ice Cream Girls, Poirot, Lucan, Whitechapel and DCI Banks.
Parliament is being urged to examine the case for relaxing commercial radio regulation, following the publication of a new report, Action Stations, to be launched today at a reception in the House of Commons.
As part of what the Murdoch-owned company says are plans to create further value for shareholders, BSkyB has initiated talks with 21st Century Fox to evaluate the potential take-over of its pay TV assets in Germany and Italy.
The company is to begin experimenting with adverts and sponsored content in the coming weeks, which will appear on the boxes that appear when Firefox users launch a new tab on the browser.
ITV, Kudos and Imaginary Friends have today confirmed the returning cast for the new series of Broadchurch, which is set to begin filming in Dorset shortly.
In addition to its current portfolio of Sky channels, Virgin Media will also offer its TV customers Sky Sports 3 HD, Sky Sports 4 HD, and Sky Sports F1 HD, with Sky Sports News HD and Sky News HD to follow.
For once Cowell’s talent soap for children seemed positively gritty, hard hitting and edgy compared to offering on the other side.
The deal means AdSmart will made available to parts of Johnston Press’ sales network, allowing medium sized businesses access to an advertising medium usually deemed out of bounds due to high costs and unnecessarily high reach.
