Everyone knows there is a perfect fit of mobile and OOH working together – the challenge is realising this in a way that genuinely works for clients, writes Ged Weston.
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The Media Research Group epitomises collaboration, says Frances Sheardown – and we should celebrate that fact at next week’s MRG conference.
Brands that have embraced the fast-paced world of digital technology and social media are “falling victim to short-termism”, the chairman of Karmarama has said – and it could set them up to fail in the long run.
From today, existing Netflix subscribers will be able to log in to the player by entering their username and password using the YouView remote control.
Ashley Highfield has met with BBC director general Tony Hall and James Harding, the Corporation’s head of news, to try and map out a “collaborative” approach that will see a “two-way flow of traffic” that benefits both parties.
With two billion pieces of user generated content created every day, can brands turn this to their advantage and save on time and costs in the process?
Last night saw ITV kick off a fresh week of telly by allowing Grantchester’s ‘hip’ crime-solving vicar Sidney a chance to let his hair down and put aside his killer-hunting instincts for just one night.
Decipher’s Nigel Walley has argued that the PVR will reign supreme and that VOD is a niche, rather than an industry-killing proposition.
Simon Daglish, the group commercial director of ITV, has said that ad fraud and poor quality audience data is holding TV back from being traded programmatically in the same way video-on-demand content is.
While residential broadband penetration is expected to soon top 100 million US households, traditional pay TV services have peaked and are in decline, according to new research from The Diffusion Group.