After the publication of the latest UK adspend forecasts this week, James McDonald, research analyst at Warc, examines the health of radio – and asks if branded content is helping to spark a new wave of growth.
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Wednesday saw ITV win over the evening audience with a solid line-up featuring a mix of the country’s favourite soaps and the exclusive broadcast of the FIFA World Cup 2014’s very last semi-final match.
Germany’s historical crucifixion of Brazil in the World Cup semi-finals on Tuesday has become the most-discussed single sports game ever on Twitter.
Germany’s historical crucifixion of Brazil in the World Cup semi-finals on Tuesday has become the most-discussed single sports game ever on Twitter.
Finally, after four long weeks of hard drinking, rage-venting and generally sitting about on the sofa, Tuesday night saw the nation’s football fans edge closer to the endgame.
Rightster, a global b2b video network that runs more than 800 YouTube channels, said the deals will more than double the number of content partners the company works with.
A new poll by ComRes on behalf of the Whitehouse Company reveals that 40% of the UK oppose the current licence fee system and over a third are in favour of abolishing it completely.
Have World Cup advertisers alienated a huge proportion of football fans by making ads that don’t engage women?
Monday saw TV viewers being treated to a second consecutive football-free day, with normality returning for a short while as the nation’s top soaps battled it out for ratings dominancy.
Global sporting events and a recovery in recruitment advertising see upward revisions for Q2 adspend in the latest expenditure report from AA and Warc.