By 2018, the Online TV and Video Forecasts report states that 520 million homes in 40 countries will watch online television and video (both paid-for and ad-supported) – more than three times the number in 2010.
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The news follows details of the iPlayer’s evolution announced by director general Tony Hall, in which he described a ‘next generation’ platform that would act as the ‘front door to the BBC’.
Speaking at the IPA’s Eff Fest on Tuesday, the chief creative officer of The Portas Agency said imagination and creativity are key if brands to are to survive the “consumer evolution”.
Advertisers, agencies and publishers will be able to record how many people, by age and gender, are seeing their ad across TV and online – both combined, or exclusively across either platform.
The latest Global AdView Pulse report from Nielsen has revealed marketers are continuing to slowly increase their global ad spending – but the UK is down on last year.
Over one in three Millennials watch mostly online video and no broadcast TV, according to research from the New York Times.
The multi-billion pound internet giant has announced plans for a shared endorsements policy change, which will see people’s faces and comments about products and places put into adverts, starting 11 November.
A High Court ruling has forced TVCatchup to remove 21 of its channels aired by broadcasters ITV, Channel 4 and Channel 5.
The mayor of London, Boris Johnson, has lambasted the Privy Council and the government’s proposals for a royal charter in a strongly worded article in the Sunday Telegraph.
BT will offer Sky Movies for a monthly subscription that customers can add to their existing TV package from October 26.