Ian Priest, the president of the IPA, has called for a rethink of the pitching process as he addressed advertisers and clients at the first ‘Adaptathon’ at Altitude London on Thursday.
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Wednesday night saw both flagship BBC channels tick a box off the broadcaster’s remit as they ushered in a late evening of pure and unabashed patriotism in order to prop up the population with a warm fuzzy feeling.
Newspapers have to do a better job to sell their story and proposition to agencies, an audience at MediaTel’s The Future of National Newspapers conference was told last week.
By 2017, eMarketer estimates that more than half of the UK population will use a tablet device regularly.
The implementation of the ABC Spiders & Robots List is expected to be a key step to prevent non-human traffic being counted in web analytics.
Although only 6.8 million viewers tuned in for Tuesday’s fun festivities on EastEnders, it proved enough to defeat solitary soap rival Emmerdale (ITV, 7pm) along with any of the 9pm offerings.
Following the launch of weekly magazine editions for both the iPad and Blackberry Z10 smartphone, Grazia will introduce a new ‘shop-able’ magazine app for the iPhone.
New channels include GOLD, Discovery, E! and Sky News, available at no extra cost.
Posterscope partners with Proxama to deliver real-time reporting, content management and optimisation for NFC campaigns.
After three mind-blowing weeks of staged and stilted conversation in Clapham’s very own social petri dish, last night the purveyor of chicken-like substances slammed its shutters to the viewing public.