Broadcasters are all forging partnerships with Facebook, Apple, Amazon, Netflix and Google…but is the industry deluding itself?
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During Clifford’s tenure, Newsworks worked to define the effectiveness of newsbrands for advertisers with a number of high profile projects, including its award-winning Planning for Profit research.
The WFA is rallying brands “to hold social media platforms to account” after failing to stop “dangerous” and “hateful” content.
Mark Williams has been hired for the newly created position of managing partner, product strategy at Dentsu Aegis agency iProspect, effective immediately.
The agency declined to formally comment, but Myers-Lamptey confirmed the news to Mediatel, but did not elaborate on future plans at this stage.
Want to develop a business strategy that connects with all sorts of women? Then stop making us feel like shit, writes Majbritt Rijs.
The World Federation of Advertisers has today announced a new leadership team and elected Mastercard’s chief marketing and communications Officer, Raja Rajamannar, as its new president.
Hollywood actors and tech billionaires getting together to make content that will inform and educate sounds like terrible entertainment, writes Tracey Follows.
Newly-merged agency Wunderman Thompson’s UK leadership team has been unveiled today, with Pip Hulbert, the former CEO of Wunderman UK, taking on the chief executive position.
Online businesses remained TV’s biggest investors, with 2018 data from Nielsen revealing that brands such as Google, Just Eat and Trivago collectively invested a total of £760 million in TV, 7% more than in 2017.
