If half the world hates your brand, the other half will buy your product, writes Sophie Russell.
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The deal comes as the group looks to grow its ability to drive data-driven, personalised experiences at scale. Epsilon employs 9,000 employees, including 3,700 data scientists and 2,000 technology delivery experts.
Meanwhile Blue 449’s managing director, Lindsay Turner, has been promoted into the position and appointed to the Publicis Media UK board with immediate effect.
Alice Tonge, head of Channel 4’s in-house creative agency 4creative, has elected to step down from her position and will be leaving the organisation this summer.
Our experts (and a few Lush customers too) share their views on the beauty brand’s surprise move to pull itself from social media.
Magazine publisher Hearst UK has appointed Farrah Storr as ELLE UK’s new editor-in-chief, replacing former editor Anne-Marie Curtis.
Global ad marketplace Sublime has appointed Emir Teffaha as UK managing director to support “growing demand” for high-impact ad solutions.
The Government’s white paper is hardly going to solve every problem with the internet, writes Ray Snoddy – but it’s a start and the effort is worth making.
In-house agency OLIVER has hired Richard Stainer as CEO, global clients to expand the agency’s in-house service to global brand clients.
Newly-merged WPP agency VMLY&R has hired Justin Pahl for its new London CEO position, focusing on growing the agency’s capabilities to deliver an integrated creative and digital offering.
