More Media Business articles

Accenture clearly believes in the creative Big Idea, writes Dominic Mills. Plus: Eeeurgh… total TV and VOD measurement is a bit too much like Brexit.

Accenture’s acquisition of Droga5 is a landmark deal in the onward march of the consulting groups. Here, our experts explain its significance.

The former CEO of Bauer Media UK, Paul Keenan, has been elevated to a group-wide position as president of audio, while Rob Munro-Hall, former group MD, has been appointed CEO of the publishing business in the UK.

The ‘audience measurement panel and data publication’ and ‘survey design and methodology’ contracts will both begin in 2023 and run for an initial six year period.

As it looks to “reinvent” the agency model, management consultancy Accenture has today announced the acquisition of Droga5, the creative shop.

We waited for one streaming service to come along and now they are queuing up, writes Raymond Snoddy. At what point do they simply start cancelling each other out?

The new name comes seven months after former CEO and founder, Mike Colling – after whom the agency was originally named – stepped down from his position.

Sponsor content: Marketing is blighted by the Cobra Effect – and the way we measure campaign effectiveness creates the risk of unintended consequences, writes Richard Shotton.

Rather than measuring the popularity of a programme, daypart, or commercial break solely on the number of impacts and reach, MG OMD has added additional ‘factors’ such as context or social media reach.

Richard Shotton is leaving Manning Gottlieb OMD later this month in order to set up his own behavioural science consultancy, Astroten.