In theory, all the online audience data now available allows us to optimise the way we work. But does it truly improve efficiency and effectiveness? This is fiercely debated.
More Media Business articles
The show proves that world-class content transcends borders and the British creative industries urgently need support and investment. Chris Bryant, please take note.
The list spans talent from across the UK media landscape, from agencies large and small, media owners, brands and beyond.
| Maria Iu
The BBH CEO is introducing a host of initiatives aimed at boosting creativity, including a new award within the IPA Effectiveness Awards and an expansion of BBH’s Barn ad school.
Isba and MediaSense can’t make this complexity disappear, but we have collaborated to publish a short paper setting 10 key considerations to help guide marketers through this landscape.
Recent attacks on DEI impact the sector’s creative potential, its financial sustainability and its ability to connect with modern, diverse audiences. Some good work is being done, but there is much more to do.
There is a risk that the automated, AI-led black-box systems touted by holding companies and platforms would be no more successful than their predecessors. I propose an alternative.
While many would say the current remuneration model isn’t fit for purpose, we can’t seem to agree on what that “purpose” is.
It’s time to call time on the fear, apathy and defensiveness that still surround equality in the media industry.
Media leaders love to talk about workplace culture, but grieving parents are still being sidelined. Baby loss isn’t rare — our silence about it should be.