Brands that go more ‘Brat’ by overservicing a core audience may just find the affinity that cuts through a fragmented media world.
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A new report from WFA and Mediasense highlights media’s lead role in the marketing evolution, but shifts across talent, structure and partnerships are needed.
Channel 4’s latest Mirror on the Industry report reveals the importance of DEI representation, not just from an ethical standpoint but for the commercial value it holds.
| Maria Iu
Three industry leaders pitched their ideas to nurture talent away from London at The Future of Media Manchester.
If we’re to bring everyone along as part of the AI revolution, more people need to be equipped with the skills to use AI tools confidently and effectively.