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Is it possible to divert adspend away from media that doesn’t invest in high-quality content? What does advertising mean in an AI era? Explore these themes and more at Advertising: Who Cares? because our future is at stake.
Social platforms promised reach. What they delivered was dependence, collapse and lost audiences. Media owners, advertisers and agencies now face the same trap with AI.
By glorifying the summer juggle, we sidestep the fact that the media industry still spends women’s time like it’s an infinite resource.
Funds will cover living expenses of participants in the summer school programme.
What does it say about confidence in our industry that we still have to give marketers guidance about how to run fair pitch processes?
The spread of misinformation, disinformation and hate isn’t just a tech problem. It’s a business model problem. And advertisers must be part of the solution.
Brands have pivoted towards projects when it comes to creative work. But media agencies should not assume they are safe. The seeds of a more transactional mindset are already visible.
Every part of a business must ensure marketing maximises its contribution to top- and bottom-line growth as well as the share price.
The US FCC approval has sparked controversy but the deal is expected to complete in a few weeks.