A deal was confirmed on Monday.
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ITV carries immense cultural power that makes a sell-off far from straightforward, writes the editor.
Serial agency founder and digital media pioneer Pete Robins talks to editor-in-chief Omar Oakes about why he believes there’s never been a better time to plan media.
Sky Media’s advertising chief has pledged to “drive change” as the TV sales house looks to “fully reimburse” clients underpaid for ad revenue over several years.
2025 will be a “whole new world” for Channel 5, said its director of programming as the broadcaster plots a first-ever major marketing assault for VOD and a clearer commissioning approach.
The broadcaster’s controversial job ad was part of an effort to protect its intellectual property, its research chief has revealed.
One of the UK media industry’s first-ever digital media strategists and buyers, Robins is set to launch his fifth venture.
Analysis: While having a broadcasting company less dependent on advertising makes for a strong business story, selling to streamers carries the clear risk of having a largely US customer base.
