When was the last time you heard someone talk about an online ad? We need to get comfortable not being able to measure everything and focus on powerful creative messaging.
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Omnicom reported steady results, demonstrating a strong market position ahead of the deal.
As Barb prepares to introduce viewing data for some YouTube channels, its CEO looks at how joint industry standards enable informed choice and fair competition.
IAB Europe report also found that more partnerships are lasting longer than a year.
IPA urges agencies to rethink billing structure amid ‘limited’ progress toward outcome-based pricing
Agencies need to evolve their commercial models beyond time- and resource-based pricing, especially as AI efficiencies and demand for outcome-based models increase pressure for change.
The report is also calling for a ban on fossil fuel advertising.
The charity’s Stranger Than Summer gala raised £153,500 to support the industry’s mental wellness.
The marketing sector has no reason to be built on school results. We have a duty to represent the richly diverse population in both our internal teams and the work we produce.
| Maria Iu
The independent agency has co-created the curriculum, with 60 early-career people taking part, including 20 from Medialab.
When done properly, with better metrics and a focus on real outcomes, principal-based trading can align agency and advertiser interests and deliver superior results.