More Media Business articles

There will be winners and losers in this new world. The time is now for indies, which can price their services in a better way and be transparent in their use of data and money.

CPD brings real business results. Here’s how to measure CPD’s value to show that it’s more than a perk or luxury. 

The Advertising Association highlighted the important role the ad industry has in driving economic growth and how this intersects with the government’s political promises.

To mark its 70th birthday, the broadcaster worked with System1 and D&AD to showcase the top 70 ads in seven decades.

Following the court’s decision to keep Chrome with Google, publishers now have a lot more questions than answers. But a technical committee could provide some potential positive outcomes.

New York and Riyadh missions will involve networking opportunities and curated events with local brands and agencies.

Is dynamic story optimisation going to become a thing? Are we all showrunners now?

Panel at a Trade Desk event urged advertisers to think more carefully about the environments they appear in.

This industry already thrives on speed, flexibility and constant communication. A shorter working week is not only possible but potentially game-changing.

In a world of AI-powered campaigns, here are three ways the role of marketers will change as they guide and place limits around the technology.