As Isba turns 125 this year, it will step up efforts in its mission to create a transparent, responsible and accountable advertising environment.
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| Maria Iu
A deal was confirmed on Monday.
The TV marketing body has hired Wavemaker UK’s strategy head to be its first chief strategy officer.
The news brand has launched plans to make its entire organisation certified in carbon literacy.
ITV carries immense cultural power that makes a sell-off far from straightforward, writes the editor.
Serial agency founder and digital media pioneer Pete Robins talks to editor-in-chief Omar Oakes about why he believes there’s never been a better time to plan media.
Sky Media’s advertising chief has pledged to “drive change” as the TV sales house looks to “fully reimburse” clients underpaid for ad revenue over several years.
2025 will be a “whole new world” for Channel 5, said its director of programming as the broadcaster plots a first-ever major marketing assault for VOD and a clearer commissioning approach.
The broadcaster’s controversial job ad was part of an effort to protect its intellectual property, its research chief has revealed.
One of the UK media industry’s first-ever digital media strategists and buyers, Robins is set to launch his fifth venture.