ZenithOptimedia forecasts global adspend will grow 4.4% to reach $544bn in 2015 – and will accelerate to 5.3% growth in 2016, boosted by next year’s Summer Olympics in Rio and the US Presidential elections.
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#AWEurope: Douglas McCabe says media newsbrands might be fighting back against the likes of BuzzFeed and Vice, but they won’t win in the long-run.
TV remains king, but digital adspend shows huge growth across the globe according to Carat’s latest forecats – whilst print goes into steeper decline.
With BBC Three facing a difficult future, ITV has picked up the rights to air Family Guy and American Dad in the new multi-year deal.
It is understood the service, likely to be formally announced mid-week, will be called BT Mobile and will only be on offer to the company’s 7.6 million broadband subscribers at launch.
The price of a sports TV package set to rise by £1 to £47 a month whilst the family bundle service will rise by £3 a month to £36.
VIDEO: Michael Bayler, head of strategy at SharpEnd: The Agency of Things, sits down with ad legend Rory Sutherland to discuss the impact of disruptive technology on brands
With the National Readership Survey under review, questions about the nature of joint industry research remain. Could media owners choose to go it alone, asks Research the Media’s Richard Marks.
Sky’s Jeremy Darroch says the latest review must address Openreach’s “conflict of interest” as a subsidiary of BT or “risk extending the problems” that are affecting the industry and its customers today.
The future role of JICs – the Joint Industry Councils that manage the different audience measurement ‘currencies’ – dominated this year’s Future of Media Research conference. So what does the future have in store?