The ex-managing director of Initiative has today launched Communication Partners UK to fill a “recognisable gap” in the UK’s media planning and buying landscape.
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If the deal moves past the FCC’s regulatory hurdles, it will create the third and second largest cable operators in the US behind Comcast.
The chiefs of the UK’s biggest magazine publishers were talking with confidence at the 2015 PPA Festival – with signals that magazine brands will continue to move far beyond the printed page.
The Daily Telegraph ended up in hot water over its lack of coverage of the HSBC tax scandal, now Global Radio stands accused. Ofcom says the group has done nothing wrong, but should we be worried?
The new app will support geo-targeted, in-stream and native advertising – but Trinity Mirror is still committed to print and wants to win the “going backwards” race.
Dominic Mills argues that Dentsu Aegis’s acquisition of John Brown Media – undoubtedly driven by iProspect – will force more than a few agencies to think: where-the-bloody-hell does this leave us?
The unnamed companies are set to use ad blocking tech developed by Israeli start-up Shine and would prevent ads from loading in web pages and apps.
The appointment of John Whittingdale as Culture Secretary has been widely reported as an attack on the BBC. Let’s not be so hasty, writes Raymond Snoddy.
The $.4.4bn deal will give Verizon access to AOL’s automated ad platforms and video content – as well as global content brands, including The Huffington Post, TechCrunch and Engadget.
Telecoms giant BT has reported a 14% rise in pre-tax profit to £2.645bn for year end to 31 March – alongside a small dip in revenues of 2% to £17.85bn.