Siotis brings nine years of digital advertising experience from companies including BrightRoll, Rubicon Project, MySpace and AOL’s Advertising.com.
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The internet is quickly establishing itself as the dominant advertising medium, and on current trends will overtake traditional TV by the end of the decade, says Steve King, ZenithOptimedia’s global CEO.
After almost two years of locking its online content behind a paywall, the Sun is set to make more of its content available for free.
As the Daily Mail publishes a hugely misleading attack, Raymond Snoddy argues that the public mood is being manipulated to make it hostile to the BBC in advance of vital talks with Government.
Bosses at Ebiquity and Sky Media warn that the ad market must move away from yield and optimisation rules and make decisions based upon ad effectiveness.
Ever since the first person clicked on the first ever online ad, and the first blogger penned the first essay on all that’s wrong with everything digital, one question has underpinned much of the discussion: Who’s in charge?
The 84-year-old is expected to remain chairman of the company as his son James is named as successor.
As talk surfaces of selling off the not-for-profit broadcaster, it would be wise for the channel to go on a war footing to protect its status against any possibility of political vandalism.
As the UK’s mobile and broadband markets witness an array of mergers and acquisitions, the battle for customers and the fight over pay-TV is redrawing the telecommunications map. Here is our ultimate quick reference guide.
The publisher of the London Evening Standard, The Independent and i has appointed Scott Deutrom to the newly created role of chief digital revenue officer.