Based on compelling new evidence, the idea that digital advertising is going to suck the life out of traditional television is looking increasingly unlikely, finds Raymond Snoddy.
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Newsline presents industry reaction from Possible, Indicia, Gekko, Jaywing and MEC.
A record 309,000 users signed up to Sky’s mobile service Sky Go Extra, proving the is a growing appetite to watch content on the move.
As companies invest more in brand building and expanding their sales, the Bellwether predicts strong adspend growth this year.
Future Fusion will combine the staff of FuturePlus and NGIN and picks up existing clients including Sony Mobile, EE, Microsoft Xbox, HP, Tesco and Virgin Holidays.
The CEO of Xaxis EMEA, Caspar Schlickum, has defended the way his business operates, but others argue clients are not getting value for money.
Quantcast says the deal will allow it to leverage its knowledge of consumers’ online behaviour with Struq’s ability to personalise an ad based on perceived interests.
Capitalising on the newsbrands’ considerable audiences, MyMail is an extension of the Mail Rewards Club, a loyalty programme with more than a million customers.
The new newspaper advertising transaction system must involve every publisher or the project risks wasting agency time rather than bringing greater efficiencies, industry has been warned.
AppNexus, the real-time online ad platform, is to acquire Xaxis’ ad-serving technology as part of a strategic deal to boost WPP’s programmatic offering, it has been announced.