Top names operating in the programmatic space give their views on a range of issues – from programmatic’s growth and logical next steps, to the thorny issues of viewability, ad faud and measurement.
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With more than 30,000 delegates and hundreds of stands, Dmexco can only be described as overwhelming. To help cut through the hubbub, Newsline has gathered views on the exhibition and conference from a range of experts.
Raymond Snoddy reports on this year’s International Broadcasting Convention – where all anyone wanted to do was talk about Netflix.
Lies, obfuscation and the start of a full-blown war? Following Jamie Oliver’s TV show about sugar in our diets, Dominic Mills picks apart Coke’s responsive advertising campaign.
A host of big name entrepreneurs have joined the latest investment round, including Bartle Bogle Hegarty co-founder Sir John Hegarty, former Omnicom chairman Martin Boase, ex-TBWA president Michael Greenlees.
Greater self-reliance, new agency models and performance based metrics are top priorities for CMOs as they prepare for 2020.
Eisenstein, who previously held roles at Capgemini and Microsoft before joining Videology in 2010, will be responsible for managing the growth in the region and will replace Anne de Kerckhove.
There’s something strange going on at the moment, which is quite difficult to get your head around, writes Raymond Snoddy.
The publisher has appointed Charlie Meredith in the new role of transformation director – with Sam Finlay filling Meredith’s current role as managing director of advertising.
News UK also announced that the current Sun editor, David Dinsmore, will become News UK’s chief operating officer, and will be replaced by Tony Gallagher – currently deputy editor of the Daily Mail.