Classified advertising has changed significantly over the last 30 years – not least in terms of adspend, writes Warc’s James McDonald.
More Media Business articles
Now the FT is in the hands of one of Japan’s biggest media groups, the vital issue of the paper’s editorial independence hangs in the balance, writes Raymond Snoddy.
Display adspend has grown at its strongest rate for four years. Here, Warc’s James McDonald looks at the impact across different media.
Customer growth of 506,000 in the UK and Ireland was the highest annual organic growth in 11 years, with revenues up 6% to £7,820 million, according to the group’s latest financial results.
AA/Warc: UK ad spend in Q1 was the highest on record with growth in traditional display advertising – including TV, radio and outdoor – particularly strong.
Days after announcing it is to sell the Financial Times, Pearson has confirmed plans to sell its 50% stake in the Economist Group.
Pearson waves goodbye after almost 60 years – but deal excludes the FT group’s 50% stake in the Economist and its London headquarters.
Watching football on TV is growing painfully expensive and surely an indication of a market that is not working, writes Raymond Snoddy.
As Sky gets the nation talking about its latest campaign, challenger BT could not have got it more wrong with its execrable ads starring Ewan McGregor, writes Dominic Mills.
As it celebrates its 20th anniversary, industry experts reflect on how far the online retail giant has come, how it’s impacted consumer behaviour and what we should expect going forwards.
