News UK also announced that the current Sun editor, David Dinsmore, will become News UK’s chief operating officer, and will be replaced by Tony Gallagher – currently deputy editor of the Daily Mail.
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Taboola’s personalised content recommendations will be integrated across the Johnston Press network of over 200 desktop and mobile sites, including The Scotsman, The Yorkshire Post, Belfast Newsletterand The News, Portsmouth.
History has a tendency to repeat itself, and, just like the change media agencies underwent in the 1990s, we’re heading for another industry split, argues Dominic Mills.
There might very well be a place for science to go with adland’s art – but M&C Saatchi’s ‘magic formula’ entirely misses the mark.
Programmatic is certainly a factor the $26bn in media spend up for review – but Martin Kelly explains why its impact is felt beyond this into the way in which brands and agencies structure their organisations globally.
Italy’s Agnelli family – via its investment arm, Exor – has agreed to buy the bulk of Pearson’s shares in the group, less than a month after Pearson sold the FT Group to Japan’s Nikkei for £844m.
Under the restructuring, Google will retain its best-known businesses, such as search, YouTube and Android, whilst newer assets, including Google’s investment, smart-home and research divisions, will be run under Alphabet.
A new report suggests CMOs don’t believe media agencies are capable of dealing with all of the things that really worry them. Is it time for a headmasterly reprimand, asks Dominic Mills.
The deal will see a schedule of over 100 live La Liga matches each season, including the ‘El Classico’ fixtures and the final of the Copa del Rey, won last season by Barcelona.
In the final of our exclusives, Warc’s James McDonald looks at how the growth in view-on-demand ad expenditure is shaping the market.