Industry must push verification deeper – and work harder with agencies, clients and networks to ensure bot exclusion on DSPs and exchanges, writes Marco Ricci, CEO of Adloox.
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Gary Davey, executive VP of programming at Sky Deutschland, will take on an expanded role as managing director of content, with the additional responsibility for Sky’s entertainment, film and news channels in the UK and Ireland.
There is only one certainty about the media in 2015 – it will be exciting and unpredictable and will come complete with more issues than you could shake a stick at.
Havas and Universal have this week announced the formation of the Global Music Data Alliance, a partnership that aims to increase revenue streams by mining the consumer data generated by Universal’s artists.
Prior to the revealing of results for a new benchmark study examining the impact of programmatic and media planning, Jonathan Gillespie, founder of ListenUp Media, exclusively showcases the qualitative part of the findings.
‘Optics’, the weasel word made infamous by the CEO of Premier Foods, is going to be a big deal in 2015 – and we will see its effects play out in adland in two ways as the giant supermarkets slug it out to the death.
If the deal goes ahead, BT would own the UK’s most largest 4G network, picking up more than 24 million direct mobile customers.
Sky has agreed to sell a controlling stake in its online betting and gaming business, Sky Bet, to CVC Capital Partners in a deal worth £800 million.
The move will see Tempero’s business integrate into the European arm of ICUC, Dentsu’s social media moderation and management agency.
Times Newspapers, publisher of the The Times and Sunday Times, has today announced an operating profit for the first time since 2001 as digital subscriptions continue to rise.