The IPA Media Futures Group, which represents the interests of media agencies, has backed the new Publisher Advertising Transaction System (PATS) as the newspaper industry looks to bring greater efficiencies to the way it trades.
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Kantar has today announced the acquisition of the Guardian Digital Agency, a specialist data visualisation, site design and interactive development agency previously part of Guardian News & Media.
The head of one of Europe’s largest publishers has written an open letter to Google arguing that the grossly unequal balance of power must be confronted. What can be done, and how should Google respond? Raymond Snoddy investigates
James Wildman, Trinity Mirror’s new chief revenue officer of its National Advertising Sales Agency, begins his role this week with a fresh focus on digital revenues.
Annabel Wetton joins MediaTel from Bloom Worldwide, where she was commercial director, and will be responsible for developing the MediaTel Group business portfolio.
Following an ISBA and MediaTel debate involving 50 advertisers about real time advertising, Brian Jacobs, founder of BJ&A Ltd, gives us his top four take-outs that every agency should take note of.
Earlier this year Bauer Media launched The Debrief, a new multi-platform brand aimed at the constantly connected 20-something woman. With native advertising at its heart, Bauer’s advertising lead shares his key learnings.
A new study charting the concerns of UK media owners has revealed that programmatic is considered the most important factor to ensure their future business success, closely followed by content marketing.
The 65 job losses, which affect every station, are part of an ongoing plan that will see a reduction of approximately 200 roles – roughly 15% of the division’s headcount – between 2012 and 2017.
In the wake of the disastrous Publicis-Omnicom affair, will the ad industry’s merger eco-system evolve? It’s already under-way, writes Dominic Mills.