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Total global advertiser spending on mobile messaging and display advertising is forecast to grow from $1.4 billion in 2006 to $2.9 billion in 2011, according to a new report from JupiterResearch. According to the report, ad spending on mobile marketing will see substantial growth over the next five years, for the most part driven by… Continue reading Spending On Mobile Advertising Could Reach $2.9 Billion

Metro International has announced its financial results for the third quarter and the nine months ended September 30 2006. For Q3 2006, net sales increased by 18% to $87.1 million (2005: $74.0 million). At constant exchange rates, net sales improved by 11%. Metro International recorded a group operating loss of $8.9 million (2005: loss of… Continue reading Metro International Announces Q3 And Nine Month Results

Omnicom has announced that its net income for the third quarter of 2006 increased 9.5% to $177.1 million from $161.7 million in the third quarter of 2005. Worldwide revenue increased 10.0% to $2,774.3 million from $2,522.9 million in the third quarter of 2005. Domestic revenue for the third quarter of 2006 increased 7.8% to $1,540.5… Continue reading Omnicom Releases Third Quarter Financial Results

ITV are supposedly lining up a ‘dream team’ of Stephen Carter, former head of Ofcom, as chief executive, and Channel 4’s Kevin Lygo as director of programmes. According to reports in the trade press, the duo are the frontrunners to take over the posts, with shareholders wanting to bring in a new programming chief at… Continue reading ITV Could Get Carter

ITV has again been linked with SMG’s cinema advertising business Pearl & Dean, following SMG’s announcement that it would be selling both Pearl & Dean and Primesight, its outdoor advertising business. ITV was first linked with Pearl & Dean at the end of September (see ITV Could Bid For Pearl & Dean), following the sale… Continue reading ITV Linked With Pearl & Dean

Publicis Groupe, the world number four advertising agency, is looking for acquisitions, according to chairman and CEO Maurice Levy. Talking to the Wall Street Journal, Levy said: “We are contemplating several possible strategies in terms of acquisitions. “We will definitely move to an acquisition strategy provided it does service the interest of shareholders.” Levy was… Continue reading Publicis Looks To Implement Acquisition Strategy

Non-voice services will account, on average, for 13.3% of total service revenues for US mobile operators in 2006 and this is set to grow to 24.5% by 2011, according to a new report from Analysys. The US Mobile Market: Trends and Forecasts 2006-11 report says that the biggest driver of this growth is entertainment services,… Continue reading Entertainment To Drive US Mobile Data Revenues

ITV shareholders are urging the company to appoint a new chief executive by Christmas, according to a report in the Guardian. The shareholders are apparently unhappy at the slow progress of the search for a replacement for Charles Allen. The report says that headhunters Zygos have widened their search for a new CEO to include… Continue reading ITV Shareholders Want New CEO By Christmas

Yahoo! is coming under increasing pressure to invest in more social networking as internet users move to sites such as MySpace and YouTube, according to analysts. Yahoo! could potentially be interested in bidding for Facebook, a smaller rival to MySpace. The pressure on Yahoo! follows the acquisition by Google of YouTube, the video sharing website,… Continue reading Yahoo! Under Pressure To Invest In Social Networking

Affluent working women in the US with family incomes of $75,000 or more are growing in number and 94.3% access the internet during an average month, according to new research from The Media Audit. From 2004 to 2005 the percentage of affluent working women making five or more purchases on the internet increased from 54.1%… Continue reading Affluent US Women Increase Internet Purchases