Scottish Media Group, owner of Virgin Radio, has seen its shares drop by 28% today after issuing a profits warning. SMG said that the dip in profits is due to a weak market for TV and cinema advertising, which has affected its Scottish TV franchises and its cinema advertising sales business Pearl & Dean. However,… Continue reading SMG Issues Profit Warning And Sees Shares Fall
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Google recorded a revenue increase of 70% for the third quarter, to $2.69 billion, and nearly doubled its profits to $733 million. Google-owned sites generated revenues of $1.63 billion, or 60% of total revenues, in the third quarter of 2006. This represents an 84% increase over third quarter 2005 revenues of $885 million and a… Continue reading Google Revenues Grow 70%
By the end of the year, Google is expected to command a 25% market share of online adspend, according to eMarketer. eMarketer says that Google will see its ad revenue soar to more than $4 billion by the end of the year, a number that matches the record ad spending of the entire industry during… Continue reading Google Could Command 25% Market Share Of Online Adspend
Global TV advertising clutter rose 16% from 2001 to 2005, according to new research from Initiative. Initiative says that ad clutter rose massively between 2001 and 2003 (11%), calmed in 2004 (1.8%) and rose again in 2005 (2.1%). Overall, this means that globally, television viewers now watch 65 more commercials a week (or nine more… Continue reading TV Advertising Clutter Grows 16% In Five Years
Fidelity, a shareholder in Aegis, is considering blocking Vincent Bollore’s bid for two seats on the Aegis board, according to reports in the trade press. The news of Fidelity’s opposition to Bollores nominees follows reports in the French press that Aegis could contact the Takeover Panel concerning suspicions that Bollore is working with another investor,… Continue reading Fidelity Could Block Bollore’s Aegis Board Bid
As marketers seek new ways of increasing ROI by reaching and influencing customers, in-store media becomes a viable alternative, according to the latest Simultaneous Media Usage survey by BIGresearch. The study found that product sampling topped the list as the most influential of stored media options, followed by reading product labels and shelf coupons. Adults… Continue reading In-Store Media Influences Purchases
Yahoo! has announced its third quarter results, with chairman Terry Semel calling them unsatisfactory. However, Yahoo! saw its revenues increase 19% for Q3, compared to the same period in 2005, reaching $1,580 million. Marketing services revenue was $1,370 million for the third quarter of 2006, an 18% increase compared to $1,160 million for the same… Continue reading Yahoo! Announces Q3 Results
Interpublic Group, the holding company of agencies including Lowe Worldwide and McCann Erickson, could be planning a reshuffle of its media operations in order to bolster its offering to its clients. The reports claim Mark Rosenthal, current chief executive for media at Interpublic, may take up a less active role. As part of the overhaul,… Continue reading Interpublic Could Overhaul Media Operations
The top 200 brands in US measured media reached $24.73 million in the first half of 2006 following a 27.7% increase in media outlays on telecommunications brands, according to Advertising Age’s semiannual report. Advertising Age says that the strength of the top brands drove total US media spending of $72.98 billion, up 4.1% over first… Continue reading Telecommunications Dominates US Ad Spending
Network based personal video recording (nPVR) could radically change pricing metrics, advertising, and content distribution on video networks, according to a new report from ABI Research. The report says that once nPVR is proven and content providers sign on, it will help to fuel the overall personal video recording (PVR) market, which it forecasts to… Continue reading Network PVR Could Fuel Overall PVR Market
