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Two thirds of US online gamers are female, according to Nielsen Interactive Entertainment’s newly released third annual Active Gamer Benchmark study. The research, which puts the total figure for active gamers (those who play for more than one hour per-week) in the US at 117 million, says that 56% of those play online and 64%… Continue reading Two Thirds Of US Online Gamers Are Female

Two of the biggest satellite radio companies have released subscriber figures for the third quarter, with differing fortunes for each. According to Sky Report, XM Satellite Radio added 285,000 subscribers in the last quarter, its lowest total in 10 consecutive quarters, ending the quarter with 7.2 million subscribers. XM has a target of 1.7 million… Continue reading Mixed Market For US Satellite Radio

Aegis has been asked to hold an Extraordinary General Meeting by Vincent Bollore, who wants two seats on the Aegis board. Aegis said that the shareholder meeting has been called to consider the election of Philippe Germond and Roger Hatchuel to the Aegis board. Germond (ex-president of French mobile firm Alcatel) and Hatchuel (former owner… Continue reading Bollore Calls Aegis Shareholder Meeting

The report forecasts that new digital platforms will generate $5 billion in yearly spend by 2011, with ad skipping DVRs putting $12 billion at risk. In the Evolving Business Models for Television & Filmed Entertainment report, JupiterResearch says that the projected figures will account for 2% of advertiser and consumer spending, with 5% at risk.… Continue reading Value Of New Digital Platforms Lies In Promotion

IPTV subscribers are predicted to more than double in 2007, to 13.3 million, from an expected 6.4 million in 2006. Recent research from Informa Telecoms & Media said that there will be 36 million IPTV homes by 2011, or around seven times as many as 2006 (see 36 Million IPTV Homes By 2011). Gartner says… Continue reading Worldwide IPTV Subscribers To Reach 48.8 Million by 2010

Advergaming, using games to advertise or promote a product, is thought by large advertisers to perform much better than TV advertising, according to a new report from The Bridge. The report says that large advertisers like automobile manufacturers believe that advergames perform better than TV advertising because game companies give advertisers extra control compared to… Continue reading Game Advertising Could Perform Better Than TV

The board of ITV has met this week to begin putting together the shortlist of candidates to replace Charles Allen, with Mike Clasper, former BAA chief, believed to be an insider favourite.Related LinksITV

In the first six months of 2006, online advertising expenditure has reached almost £1 billion and looks set to overtake spending on national press advertising before the end of the year.This is according to new research from the Internet Advertising Bureau (IAB UK), PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC). The internet recorded… Continue reading UK Online Adspend Nears £1 Billion

Apax Partners could be on the verge of making a bid for ITV following the six months since they decided against it, according to a report in the Independent. However, the reported 130p offered by Apax per share in April is unlikely top be repeated. The Independent quotes a trader as saying: “Major investors could… Continue reading Market Rumours Suggest Possible Bid For ITV

ZenithOptimedia has downgraded its expectations for 2006 UK advertising growth by 2.0% points, and has also downgraded its expectation for 2007 by 1.1% points, while 2008 growth will remain flat at 4.6%. Analyst Merrill Lynch says that the weakness in 2006 is predominantly due to a 5.0% downgrade to ZenithOptimedia’s growth expectation for TV advertising,… Continue reading ZenithOptimedia Downgrades UK Ad Growth Forecast