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Global paid product placement spending in TV, film and other media surged 38.8% in 2005 to $2.21 billion, with double-digit growth expected to continue in 2006 and beyond, as brand marketers scramble to effectively engage consumers worldwide, according to new research from PQ Media. The PQ Media Global Product Placement Forecast 2006 says that global… Continue reading Global Paid Product Placement Surged 42.2% In 2005

Eric Fuller has been promoted to managing director of IPC ignite! following Tim Brooks departure earlier this week to the Guardian. He will join the IPC Media board on 18 September and will oversee the IPC ignite! profolio, which includes Nuts, Loaded, NME and Uncut.Eric has been at IPC since 2000 where he is currently… Continue reading Eric Fuller New MD of IPC Ignite!

Five has named Nick Thorogood as the Controller of its two forthcoming digital channels, Five US and Five Life. The two channels are being launched in the Autumn and Thorogood will begin his new role in September. Until earlier this year Thorogood was editor of ITV daytime, a position he’d held since 2004. Prior to… Continue reading Five Announces Controller For New Digital Channels

The UK remains the only country in Europe with over 50% of households having digital television services, according to a report just published by independent market analyst Datamonitor. Datamonitor estimates that by 2010, 95% of UK households will have made the transition to digital TV and the UK will remain the most penetrated digital market… Continue reading UK Only Country In Europe With Over 50% DTV Services

US measured adspend declined 0.3% year on year in May, the first comparable period monthly decline since May 2002, according to new data from TNS Media Intelligence. US gross domestic product dropped last quarter to 2.5% from 5.6% in Q1 which could spell worrying times ahead for the advertising industry. Adspend in the US has… Continue reading Slight Decline In US Measured Adspend

ITV has agreed to sell its stake in the Irish commercial broadcaster TV3 for £70 million as part of its disposal programme of non-core assets. The sale, which has been anticipated for some time, sees the broadcasters 45% stake go to private equity firm Doughty Hanson, which made a previous bid for TV3 in May… Continue reading ITV Agrees Sale of Stake In TV3

Online publisher Magicalia has acquired Encanta Media to create a specialist cross-media publishing group. Encanta publishes nine specialist magazines, which range from woodworking and modelling to patchwork and gardening, and operates a series of leading hobbyist exhibitions. Magicalia says that the acquisition marks the first step in its strategy of building the UK’s first truly… Continue reading Magicalia Acquires Encanta Media

Revenues from print classified advertising increased by more than 5% during 2005, a major improvement on the 12% decline recorded in 2004, according to the World Association of Newspaper’s (WAN) third annual Digital Classified Survey. The report also shows that newspapers in developed countries increased overall revenues by 4.2% in 2005 from a year earlier.… Continue reading Print Classified Ad Revenues Increased Over 5% In 2005

US adults whose households have a digital video recorder (DVR) are more upscale than those who do not and are more likely to be heavy readers of magazines and newspapers, according to new data from Mediamark Research Inc (MRI). the Autumn MRI data release said that 8.6% of US adults reported having a DVR in… Continue reading US DVR Households More ‘Upscale’ Than Those Without

Pay TV subscriptions in Western Europe are set to grow by 31% between 2005 and 2011, according to new research from Analysys. Analysys also says that low penetration of premium services in many markets suggests room for continued ARPU growth, with incumbents rapidly joining the innovative companies that are already offering TV services. However, it… Continue reading Pay TV Subscriptions In Western Europe To Rise 31% By 2011