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Local online advertising in the US is predicted to grow by 31.6% over 2006, reaching $7.7 billion in 2007, according to new research from Borrell Associates. US Local paid search, which Borrell says is already approaching $1 billion this year, is forecast to grow by 86% in 2007, to $1.8 billion. In addition, local e-mail… Continue reading US Local Online Advertising To Grow 31% Over 2006

TV adspend is continuing to grow in the Americas, although not as quickly as in the 1990s, according to a new report from ZenithOptimedia. ZenithOptimedia says that television advertising is now growing at 5% a year in the region, compared to 6.3% a year in the 1990s, with competition from cable and satellite companies keeping… Continue reading TV Adspend In Americas Growing At 5% A Year

Total US advertising expenditures in the first six months of 2006 increased 4.1% to $73 billion year on year, according to new data released by TNS Media Intelligence. Spanish language media benefited from a boost in the form of this summer’s World Cup, rising 20.5% to $2.4 billion, whilst internet display advertising, rose 18.95 to… Continue reading Total US Advertising Expenditures Increased 4.1% In H1

Advertising spend on mobile phones is expected to increase massively over the next five years, creating a global market worth more than $11.3 billion annually, according to a new report from Informa Telecoms and Media. Informa forecasts that the mobile advertising market will be worth $871 million this year, a figure it expects to reach… Continue reading Mobile Ad Market To Reach $11 Billion By 2011

US advertising spend rose 5.1% year on year for the first half of 2006, due to gains across media, according to preliminary figures released by Nielsen Monitor-Plus. The figures show that adspend, led by internet, Spanish language TV and local magazines, increased in almost all reported media. However, a number of media did not show… Continue reading US Adspend Grew 5.1% In H1 2006

WPP has announced a strategic partnership with Big Idea Group (BIG) to help clients find, develop and monetise open source innovations through BIG’s networks of independent innovators worldwide. BIG is one of the world’s largest inventor networks, with more than 10,000 members. BIG’s clients operate principally in consumer packaged goods, food and beverages, personal media… Continue reading WPP Announces BIG Strategic Partnership

Vicaom chief executive Tom Freston has resigned from the company after falling out with the company’s chairman, Sumner Redstone over the battle to keep the company at the head of the digital revolution. Redstone was apparently unhappy that Viacom had missed several opportunities to become major players in the online market, missing out on buying… Continue reading Viacom CEO Tom Freston Resigns

TNS, the world’s largest provider of custom research and analysis, has recorded revenue growth of 4.5% year on year for the six months to June 30. The cmopany made an operating profit of £37.6 million, down from £41.4 million for the same period last year, whilst its profit before tax was £30 million, down from… Continue reading TNS Records 4.5% Revenue Growth In H1

Paul Keenan, chief executive of Emap Consumer Media, is to assume responsibility for all of Emap’s consumer facing businesses, including radio, magazines, TV, mobile, online and events, which Emap says will: “enable greater flexibility to respond to the rapidly changing media marketplace.” Tom Moloney, Emap Group chief executive, said: “Over the last ten years, Emap… Continue reading Emap Unites Consumer Facing Businesses

Rupert Howell, regional director and president of McCann-Erickson, is the latest figure to be linked with the role of ITV chief executive. According to reports in the trade press, Howell has refused to rule himself out of the role being vacated by Charles Allen. ITV’s finance director, John Cresswell, will act as interim chief executive… Continue reading McCann-Erickson President Linked With ITV Top Job