More Mobile articles

Almost a fifth of mobile phone users worldwide have downloaded content to their phones, with a new study by LogicaCMG predicting a 60% increase in the technology in one year’s time. The research was conducted globally during May and June 2005, with the findings leading LogicaCMG to forecast the mobile content industry to bring in… Continue reading Mobile Downloading To Rise By 60%

While the mobile phone market keeps increasing, the rate of growth predicted is to slow from the double digit rises the market has experienced over the past few years, with shipments expected to rise by just 6% year on year, according to high-tech market research firm In-Stat. The Humming Along: 2005 Mobile Phone Market Forecast… Continue reading Mobile Phone Market Starting To Slow

Mobile gaming is increasing its presence in the advertising market, with video games and mobile phones set to collide and impact on the cultural relevance of marketing techniques and channels. The increasing penetration and the depth of content available on mobile phones is forcing advertisers to identify new ways to reach audiences in order to… Continue reading Mobile Gaming Impacts On Marketing Techniques

New media usage is growing fastest among the 18-24 year old age group, with their early adoption of technology causing problems for advertisers marketing models, according to results from BIGresearch’s latest Simultaneous Media Survey (SIMM VI). The study questioned over 14,000 consumers on their media consumption, including the internet, picture photos, instant messaging, blogging, cell… Continue reading Youth Market Corners New Media Arena

Consumer e-commerce sales in India is enjoying strong growth, with predictions from the Internet Online Association of India (IOAI) estimating that the medium will reach a value of $550 million by 2006-2007. According to the new Power Shopper: E-commerce Report 2005-06, the internet has been a key driver of the Indian economy, with outsourcing bolstering… Continue reading E-Commerce In India To Reach $550 By 2006-2007

WAP usage in the UK continues to perform strongly, with 1.66 billion page impressions viewed in the UK during May, an increase of 14.1% compared to the same period in 2004, according to new figures from the Mobile Data Association (MDA). May enjoyed an average daily total of 53.8 million page impressions viewed, not quite… Continue reading WAP Use Continues To Grow

Mobile data services are growing in popularity, with two new reports from the Yankee Group finding two thirds of mobile consumers are willing to spend more on data services, with a particular interest from younger users on music. The 2005 US Mobile User Survey and 2005 Mobile User Teen Survey, found that older users have… Continue reading Continued Uptake Of Mobile Data Services

The Latin American wireless market looks set to continue to grow, with wireless carriers expected to add between 55 and 90 million new subscribers between 2004 and 2009, according to analyst eMarketer. Argentina, Brazil, Mexico and Colombia are forecast to account for most of the growth, attracting approximately 55 million subscribers, and making them key… Continue reading Latin American Wireless Market Continues Strong Growth

A record number of text messages were sent during May, with a massive 2.63 billion texts transmitted, according to the Mobile Data Association (MDA), representing an increase of 20% year on year. May also saw the highest average daily figure recorded to date, with 85 million messages being sent per day. Earlier this month saw… Continue reading Record Number Of Texts Sent In May

Consumers are increasingly using mobile phones as their primary means of communication, with new survey from Arbitron showing that 23.3% of respondents claimed to be mobile phone only users, while 23.1% said that, although they had access to a landline, they relied on their mobile. A study released earlier this year from global market research… Continue reading Rise Of Youth Mobile Market