More Mobile articles

UK consumers have demonstrated a high level of interest in a commercial mobile TV service, with the interim results from the Oxford Mobile TV trial showing that 83% of triallists are satisfied with the end-to-end service provided. Findings from the trial, a partnership between Arqiva and O2, reveal that the 375 triallists chose to access… Continue reading UK Consumers Keen For Mobile TV

Uptake of third generation (3G) mobile technology in the US is on the rise, with new predictions from the Yankee Group forecasting 3G subscriber numbers to reach 28 million by 2008, up from the current level of 580,000. Mobile service providers see 3G technology as a way of opening up new and lucrative revenue streams.… Continue reading US 3G Subscribers To Hit 28 Million By 2008

ITV has added mobile interactivity to its portfolio of advertiser offerings in an effort to encourage increased use of interactive technology within its ad breaks.For the first time advertisers using ITV’s network of channels will be offered a choice of interactive methods, including red button technology and mobile phone text feedback.Broadcast sponsorships can now be… Continue reading ITV Extends Interactive Options With Text Codes

Mobile television looks set to make its presence felt within the media arena, with a new study from BT showing clear consumer demand for broadcast digital television and radio to be accessible from mobile phones. According to the results from BT’s pilot of broadcast digital TV to mobiles two thirds of customers would be prepared… Continue reading BT Reveals Consumer Interest In Mobile TV

Mobile phone gaming is growing into a multi-billion dollar market, with increasing advances in technologies pushing the industry further in terms of revenue growth. According to eMarketer’s new Mobile Gaming brief, world-wide gaming revenue reached $2.5 billion in 2005, with James Belcher, senior analyst and author of the report, saying the industry is “not a… Continue reading Mobile Phone Gaming Continues To Grow In Popularity

The majority of younger adults now use picture messaging and the mobile internet, with the latest findings from the UK Mobile Media Monitor study showing that 36% of mobile phone owners now use their phones to send and receive picture messages, up from 21% at the same time last year. The study, conducted by global… Continue reading UK Mobile Users Embrace Picture Messaging

The US is currently leading the world in the adoption of television related products, with a new survey from Parks Associates showing the region to be enjoying strong growth in the uptake of technologies such as PVRs and digital cable. Europe was revealed to be generally placed behind North America and developed Asian countries, such… Continue reading US Leads TV Technologies Uptake

Subscriptions to television programme content on mobile phones in the US is predicted to increase by almost 14 million over the next four years, hitting 15 million by 2009, up from just 1.2 million this year. According to the latest predictions from eMarketer, the rising popularity in entertainment content accessible though mobile phones could offer… Continue reading US Mobile TV Subscriptions To Hit 15 Million By 2009

A new forecast from Informa Telecoms & Media claims SMS messages will remain a key revenue driver for the mobile industry in the next five years, despite growth in enhanced messaging services such as multimedia messaging (MMS), mobile email and instant messaging (IM). According to Informa, person to person (P2P) messaging will continue to represent… Continue reading SMS To Remain Revenue Driver Despite Advanced Rivals

The online advertising industry has marked a “turning point” in its attitude to online marketing, according to Tim Armstrong, advertising sales vice president at internet giant Google, who told delegates at the Reuters Media and Advertising Summit that, after a period of trepidation, the medium is now beginning to attract sizeable investment. “The experimenting and… Continue reading Google Claims Online Ads Have Passed A ‘Turning Point’