More Mobile articles

Nokia announced today that it is to continue sponsoring ITV’s hit talent show The X Factor, with a celebrity version, The X Factor: Battle of the Stars, soon to hit our screens.Nokia is also sponsoring the third series of The X Factor later this year, and the renewed deal includes a full broadcast package on… Continue reading Nokia Renews Sponsorship Deal With X Factor

The Asia-Pacific wireless telecom industry is forecast to reach $242.42 billion in annual revenues by the end of 2010, up from $159.97 billion in 2005. New figures from In-Stat, claim that the overall subscriber penetration rate for the region was about 25% in 2005, varying from 6.8% in India to 115% in Hong Kong. Commenting… Continue reading Asia-Pacific Wireless Telcom Industry To Reach $242.42 Billion By 2010

March saw the heaviest text messaging on record by British mobile phone users, topping last December with a massive 3.19 billion messages being sent during the month. The figures, released by the Mobile Data Association (MDA), show person-to-person texts sent across the UK’s mobile phone networks increasing by 24% on March 2005, with an average… Continue reading Text Hits New High As March Marks New Record

ITV has secured mobile phone operator T-Mobile as the exclusive sponsor of Soccer Aid on ITV1 and ITV2, giving the phone network wide-ranging branding for the sporting event this summer.Soccer Aid sees a number of World Cup legends and top celebrities teaming up to go head-to-head in an “England versus The Rest of The World”… Continue reading ITV Scores T-Mobile For Soccer Aid Sponsorship

Consumers accessing the internet via their mobile phone are increasing, with 56% of users having browsed the internet or downloaded emails in 2005. Recent figures from A.T. Kearney revealed users rising affiliation with advanced features on their mobile phone, with a massive 92% of users in Japan going online via their mobiles. This strong trend… Continue reading Mobile Phone Users Embrace Device Online Capacity

Channel 4’s surprise success with quiz show Deal or No Deal has netted a massive £5 million sponsorship deal for the broadcaster, with BT signing up to promote its Phone Book through the programme.The sponsorship, which starts on 1 May, is intended to promote and raise public awareness of The Phone Book from BT’s Classified… Continue reading BT Looks Up Channel 4 For Deal or No Deal Sponsorship

Multimedia enabled mobile phones look set to double over the next two years, despite an apparent lack of consumer interest. Despite the ability to play digital music on handsets shown to be one of the more popluar multimedia applications cited by US respondents a recent report by In-Stat claimed the feature was not deamed that… Continue reading Multimedia Phones Set To Rise Despite Lack Of Consumer Interest

Advertising on mobile phones is forecast to the become increasingly popular, with a new report from Magna Global recommending that marketers cash in on this emerging channel now. According to Magna, there are currently 2 billion mobile subscribers around the world, with 20% annual subscriber growth rate. New mobile networks are capable of distributing video,… Continue reading Mobile Phone Advertising To Increase

Multimedia and technologically advanced mobile phones are increasing in popularity in the Asia-Pacific, with declining prices fuelling consumer up-take. Over half of the phones shipped within the region in 2005 had camera functions. In-Stat expects this trend to continue, reaching 67% of the mobile phone market by 2009. Commenting on the findings, Victor Liu, In-Stat… Continue reading High-Tech Phones Push Forward In Asia-Pacific

Takeup of mobile applications in the UK and Germany is being driven by school-age teens and young adults, according to research firm M:Metrics, which claims the young audiences are critical to the sector’s growth. The company’s February Benchmark Survey showed 13 to 24 year olds are the most likely to use mobile data services, although… Continue reading Young Users Most Likely To Adopt Mobile Data Services