More Mobile articles

The increasing penetration of mobile phone technology into consumers’ lifestyles is altering the way people communicate, creating new trends and social fragmentation. According to a new study, commissioned by mobile network 3, 3G technology allows users to “express themselves creatively”. The report claims that a combination of video and picture capabilities on mobile phones can… Continue reading 3G Technology Alters Users Lifestyles

Mobile telephone operators must focus on developing content if they are to profit from mobile television, with a new report from Informa Telecoms and Media saying that if telecomms players do not get their content strategies right, mobile users will not be interested in mobile TV. Informa claim that mobile television content must be compelling… Continue reading Mobile Phone Operators Focus On Content To Push Mobile TV

The current generation of video formats on mobile telephones looks likely to be displaced by the arrival of new mobile platforms supporting higher screen definition and the ability of mobiles to drive TV screens. According to a new report from Rethink Research Associates, mobile handsets will assume the role of a portable personal video recorder… Continue reading Mobile Phones Shifting Into Handheld PVRs

Mobile phone game revenues look set to increase in 2006, with M:Metrics saying the overall trend for downloading is encouraging. Despite a slight drop in the number of US subscribers paying a downloaded game in January, M:Metrics claims that the average price paid for one-off game downloads has been rising since September 2005. According to… Continue reading M:Metrics Optimistic For Mobile Downloading

Asia-Pacific consumers continue to lead the world in terms of third generation (3G) mobile uptake, with 28% of users found to play single-player mobile games on a weekly basis, versus 13% in Europe and 8% in North America. According to a new report from Parks Associates, mobile phone users in the Asia-Pacific lead European and… Continue reading Asia-Pacific Leads World In 3G Uptake

The Japanese mobile phone market is leading the way in terms of advance feature uptake, with consumers using their handsets for wireless ringtone downloading and surfing the web. According to a new survey from the NPD Group, a massive 76% of mobile phone users in Japan are going online via their mobile phones, compared to… Continue reading Japanese Consumers Surge Ahead In Advance Mobile Uptake

3G users in the UK and Germany are five times more likely to use the multimedia capabilities of their handsets, with increased numbers using messaging and gaming, watching video and downloading new content. According to new figures from M:Metrics, the UK tops Germany and the US in terms of 3G subscriptions, with 7.7% of users… Continue reading UK And Germany Lead 3G Adoption

Advances in mobile phone technology have seen an increase in mobile gambling, with global revenues from mobile phone casino games expected to grow at an accelerated pace through 2008, reaching over $2.2 billion by 2010. According to research from Visiongain, mobile gambling revenues will expand by more than 50% over the next four years, generating… Continue reading Global Mobile Gambling To Reach $2.2 Billion By 2010

January saw a number of key forecasts made about the state of the advertising market, both UK and worldwide. The consensus of opinion from industry sources was that the internet would continue to make its presence felt in the media world, with the medium expected to enjoy a surge in popularity throughout 2006. eMarketer predicts… Continue reading INSIGHTanalysis: Media Healthcheck – January 2006

UK consumers have demonstrated a high level of interest in a commercial mobile TV service, with the interim results from the Oxford Mobile TV trial showing that 83% of triallists are satisfied with the end-to-end service provided.Findings from the trial, a partnership between Arqiva and O2, reveal that the 375 triallists chose to access television… Continue reading UK Consumers Keen For Mobile TV