More Mobile articles

Mobile television is becoming an increasing part of the media mix, offering new channels and potential advertising revenues to canny marketers. Speaking at the Edinburgh TV Festival, a panel of industry experts from the main operators outlined the benefits and explained what their companies were doing in order to cash in on this new technology.… Continue reading MGEITF 2005: Mobile TV Hits the UK Media Mix

Mobile gaming and downloading is becoming increasingly popular, with the number of US households using mobile phones to play games rising by nearly 70% over the past 12 months, reaching almost 28 million, according to a new survey by Ziff Davis Media. A new report from NPD Group confirms this growth, revealing that 27% of… Continue reading US Mobile Gaming Users Hits 28 Million

Text messages leapt to a remarkable 2.7 billion in July, marking the highest ever total, according to the latest figures released by the Mobile Data Association (MDA). Person to person texts sent across the UK GSM network operators during July showed an increase of 23.5% on the total sent during the same period in 2004,… Continue reading Over 100 Billion Texts Sent Across The UK

The total global mobile subscriber market is forecast to reach 2.7 billion by 2010, with shipments of handsets breaking the one million mark by 2009, according to new research from Juniper Research. The Next Generation Handsets 2005-2010 report attributes strong sales of handsets to good growth in the Asia Pacific markets and increasing replacement rates… Continue reading Global Mobile Subscribers To Hit 2.7 Billion By 2010

In October, the future market for wireless broadband services in the European Union will be thrown open to question, with member states voting on whether to introduce a technology-neutral approach to spectrum previously earmarked for 3G systems. According to a report published by Informa Telecoms & Media, European states have split into two camps, with… Continue reading Europe Split Over Free Or Closed Market For 3G Expansion

The global mobile market is expected to pass two billion subscribers by 2005 and is predicted to approach three billion by 2010 as the growth rate falls to single figures within a couple of years, according to Informa Telecoms & Media. The latest edition of the Global Mobile Forecasts to 2010 report claims that almost… Continue reading Global Mobile Market To Reach 3 Billion By 2010

Asia-Pacific remains the world’s primary growth region for wireless networks, with Australia, New Zealand, Hong Kong, Singapore and Taiwan forecast to catch up with Japan and South Korea thanks to the recent 3G network launches, according to eMarketer. The analyst’s latest report, Asia-Pacific Wireless: Mobility on the Cutting Edge, predicts less mature wireless markets, such… Continue reading Asia Pacific Remains Strongest Growth In Wireless Arena

June saw a new record for text messages, with a total of 86.7 million messages sent on average per day throughout the month, topping 2.6 billion messages in total, according to new figures from the Mobile Data Association (MDA). The MDA showed person to person texts sent across the UK GSM network operators last month… Continue reading June Sets Record For Number Of Text Messages Sent

Innovative advertisers can take advantage of the impending growth in personal video recorder (PVR) take-up, with new research from media agency Starcom showing that fast forward technology allows adverts to be seen in an uncluttered environment, resulting in a greater ‘share of mind,’ making them more likely to be recalled. Previous industry opinion was that… Continue reading Strong Creative Helps Negate PVR Ad Avoidance

Mobile video is proving a tough commodity to shift, according to American media analyst, In-Stat, which has published a new report, showing two thirds of mobile phone subscribers in the US are not ready for video services on their handsets, a number that is nearly unchanged from the previous year’s survey. The findings, published in… Continue reading Mobile Video Set For Slow Growth In US